Our biggest barrier to change is not technology, but our entrenched way of thinking about a given circumstance.
This holds true even for me, as I am reminded of my early days as a programmer. We were cutting edge, my colleagues and I, building powerful applications that would—once installed on a user's personal computer—talk to centralized servers where a thoughtfully designed database waited to return requested data.
In this industry, we hear a lot of snarky talk about traditional media and how practitioners "just don't get it." From my vantage point, the same could be said for engagement practitioners; if anything, their condescension comes with a great deal of irony.
Still, there are good points to be made about the viability of pouring resources into traditional, "interruption" marketing techniques, particularly as consumers tune out and the still-rough economy promotes the online shift. But where to start?
The New Year's Diet has become a staple resolution for many—not us, of course, but other people—and for good cause. In the course of a busy week, our thoughts of eating well and exercising quickly devolve into a maelstrom of fast food, microwave dinners, and "quality" time in front of our televisions. It's rarely intentional—it just ... happens.
One of the fairy tale selling points of social media marketing has been that it presents a level playing field. That is, small businesses and organizations could compete just as effectively as the big boys.
If you're confused, a "cager" is someone who drives a car. Yes, there is some debate about the precise definition, but I'll leave that to others.
One month ago, I began an experiment that made my mother cringe: I started commuting to work by motorcycle.
