In one of our first meetings during which we discussed potential designs for their website, Flying Circle Bags (FCB) divulged that they've gone through at least three pretty radically different logos in their nearly 18 years. As FCB owner Jimmy Chittim likes to say, there's no bad time to change a logo. That's an attitude we love to see, because there truly isn't ever a bad time to re-evaluate the effectiveness of any of your marketing tools.
(For the faithful, this isn't solely about Twitter, which we've covered here and here. This is more of a focused continuation of our previous discussion about marketing during an economic downturn.)
As marketers, we tend to stand on the outside, looking in. Specifically, we're at a distance from a group of customers or potential markets, and our primary objective is to help our clients learn how to reach that group. It's a perfectly legitimate form of stalking.
Here at Digett, I'm the guy who gleefully drains the coffee pot every morning. While the debate rages on regarding the wisdom of coffee consumption, I pour my third cup and say a silent thank-you to the Ethiopian goatherder legend tells us first discovered the power of Coffea arabica. When questioned about this practice, I always have a good response.
Ecotourism, green travel, limited-footprint vacationing—call it what you like, more and more travelers are taking into account the environmental effects of their vacation choices. Even the RV world is beginning to get a little green. Promoting your venue or destination to environmentally aware consumers can bring rewards.
If there's one constant lament—from both consumers and businesses—about the various social media tools out there, it's that many of them seem somewhat unprofessional or childish. There's room for argument there, certainly, but both groups have reason to fear that perception can equal reality. Enter LinkedIn.
