January 8, 2008
Fourth Year Digett Re-Invents KentuckyDerby.com
BOERNE, TX — Digett, a Boerne-based interactive media and marketing agency, has launched the official 2008 Kentucky Derby website at kentuckyderby.com with more features and in-depth coverage of “The Most Exciting Two Minutes in Sports” than ever before. The 134th Kentucky Derby, held at Churchill Downs in Louisville, Kentucky on May 3, is the biggest horse racing event in the country and the first leg of the Triple Crown.
This year’s site by Digett features a sleek, full-screen video player, great for watching historical footage such as Secretariat’s legendary 1973 victory or coverage of this year’s contenders.
“Derby Total Access” provides visitors with a new suite of online tools that makes the Derby action personalized with widgets and linked into popular social networking sites, such as Facebook and MySpace.
The Preps section has been reinvented and enhanced to include box score style results and in-depth previews, reviews and recaps.
Everyone’s favorite features from the sites of previous years are still there. Teams of writers around the United States still blog with up to the minute coverage and predictions. Statistics and racing facts on horses, jockeys and owners dating back to the first 1875 race are available too.
Jeremy Borseth, senior director of channel services and Internet operations for Churchill Downs Incorporated, said the Derby site will continue to serve as a complete online resource for racing fans.
“With the incorporation of the latest in Web technology and online features, these sites provide a wide variety of in-depth and interactive information, presented in a user-friendly format that visitors of any sophistication can navigate and enjoy,” Borseth said. “When combined with the rich tradition, multimedia areas and historical features also available on the Kentucky Derby [site], these Web pages provide a comprehensive and enjoyable online experience for all of our racing fans.”
Digett presents innovative web marketing solutions through quality websites with high-end graphic artistry and intuitive content management. Learn about Digett at www.digett.com or visit the sites of clients happily served, including Kentucky Derby's sister race, KentuckyOaks.com, Black Ridge Vineyards, cTonics or Returning Heroes Home.
Churchill Downs Incorporated, headquartered in Louisville, Kentucky, owns and operates world-renowned horse racing venues and ventures throughout the United States including Kentucky Derby, Kentucky Oaks, Twin Spires online wagering, off-track betting and the Horse Racing TV network. For more information about Churchill visit www.churchilldownsincorporated.com.