Pay-per-click (PPC) advertising is a part of SEM and SEO, and can be a valuable part of any inbound marketing strategy.
Although there are several well known PPC programs, the most popular by far is Google AdWords. The ads created in this program appear on Google and its affiliate websites, which receive hundreds of millions of searches per day.
Digett offers several AdWords services, including keyword research and campaign creation and optimization. We will also make content changes on your website based on which keywords and campaigns perform best. Campaigns can be set to either a pay-per-click or pay-per-impression model, and Digett will help you select the best strategy and budget for your needs.
Facebook PPC advertising has not existed for as long as AdWords, and is not as robust. With over 750 million users, however, Facebook is rapidly becoming the place for businesses to advertise.
Like AdWords, Facebook ads can run on a pay-per-click or a pay-per-impression model. The advantage of advertising on Facebook is “social sharing”: once users become fans of your business by “Liking” you, that information appears in their personal profiles, and is available to all of their connections — social sharing is free advertising on one of the world’s most popular websites.
Facebook also makes it easy to target by demographics such as gender, age, and education level, helping you keep costs lower by advertising to your specific target market.
Digett’s Facebook services include campaign creation and management, as well as landing page creation and optimization.