SEM and SEO
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are largely perceived as an afterthought. In truth, SEM and SEO should be two of the very first considerations in the development of a website, and Digett makes both a priority from the beginning of a project.
Search Engine Optimization
SEO is the process by which your website is analyzed and tweaked to yield better page position in natural (organic) search engine results. While we all want our websites to be the first listing or even on the first page of results on Google, Yahoo!, or Bing, it doesn’t happen without some effort.
Digett makes this effort go smoothly by utilizing several Drupal modules that make it easier for search engines to find and index your website’s content.
Some “gurus” portray SEO as a mystical science that can never be fully understood (except by them), but don’t be deceived: SEO is something that will occur naturally as part of an inbound marketing strategy.
Search Engine Marketing
SEM is paid advertising created through programs like Google AdWords and Facebook, among others. SEM utilizes a pay-per-click (PPC) or pay-per-impression strategy that lets you control your advertising budget by choosing your maximum click or impression costs.
The advertisements you create appear alongside organic search engine results or on Facebook profiles, and operate as a way to test strategies and keywords, as well as a method of bringing more traffic to your website.
Traffic is good, but it’s more important to have good traffic. Digett creates and manages PPC campaigns with a focus on conversions: capturing visitors’ information and turning them into qualified leads.