In 2010, 58% of Americans conducted research online before buying a product; much of this research was conducted through social media platforms.
The learning curve for social media can be steep, and creating and maintaining a presence on even one platform can be more time-consuming than some businesses realize.
Of all the questions we receive about social media, the biggest by far is:
Is social media relevant to my business?
Our answer: Absolutely.
Whether you are a business-to-business (B2B) or business-to-customer (B2C) company, having a social media strategy in place can help you generate more leads and grow your business.
Social media platforms are a great way to increase your reach by promoting your content within your networks. The content you share may be shared by others, exponentially increasing the amount of times your content is seen by readers and indexed by search engines.
Social media is about more than self-promotion, however. By monitoring your prospects’ interactions on websites like Twitter, Facebook, and LinkedIn, you have an opportunity to provide value and positive branding experiences by answering questions and joining ongoing conversations.
Social media strategy
A crucial aspect of a successful social media strategy is knowing where to find your prospects. There are dozens of social media platforms — far too many to maintain an equal presence on each.
Digett can help you discover which platforms your prospects frequent, and can assist you in creating profiles and pages. We will also give you the tools and resources you need to effectively manage your social media presence.