Powerful, consistent messages that instruct, inform, provoke and persuade.
No marketing technique can substitute for a well-written and well-targeted email campaign. Whether used as a reminder, a newsletter or an offer of services, email can really move a person. Customers will recognize the personal attention, better remember your product or service and be more inclined to purchase or join.
Effective email campaigns are comprised of personalized messages that inspire, influence and spark emotion. An email campaign -- in conjunction with your web site and marketing tools -- may richly complement an interactive experience.
Some things we think are important as you begin a campaign are:
- Establish your goals; have a clear idea of what you wish to accomplish. In general, we feel the number one goal of most campaigns should be to establish and strengthen relationships.
- Focus on the message. What do you want to say to your audience?
- Decide on a format. Text? HTML? Understand the advantages and disadvantages of both.
- Know your audience, and know the characteristics that make it unique among markets.
- Understand the value of timing and coordination, and the consequences of their absence.
- Track your results, and improve upon them.
- Follow through.
These components and others help make for an effective campaign. Relationships become strengthened by each successive and persuasive email. As the mastermind behind a successful campaign, you have told your story and have kindled conversation among your audience.
Use an email campaign to show your customers who you are. Go ahead, give ‘em a pot of gold.