Search Engine Optimization (SEO) is not something we approach after the fact. It is built in to the design of your entire web site.
"It was so enlightening when Digett insisted on developing key search terms and phrases before we even got started on the look and feel of our web site. This had not even occurred to us before now!"
Delighted Digett customer
Sadly, a lot of search engine experts are making a good living out there because so many web sites are developed incorrectly to begin with. Search Engine Optimization is largely perceived and marketed as an afterthought.
The truth of the matter is, SEO should be one of the very first considerations in the development of a web site. The concepts of SEO demand a web site's owner to ask “Why would anybody come to my web site?”, and “If they want to find my web site, how will they do so?” Answers to these questions are fundamental to the success of any effort that follows.