Sounds a lot like jargon, we know. But the basic idea here is that our marketing solution is more than the sum of its parts. It's about making it all work together, like a symphony. Yeah, that's it, like a symphony!
If you have never read The Cluetrain Manifesto, stop what you are doing right now and go buy it. Or let us tell you about it, at least. The bottom line is this: Markets are human.
So we think you ought to treat them as such. Connect, establish a dialogue, tell a story that expresses your truth, and your markets will not be able to get enough of you.
Mark Figart -- Storyteller
Sure, you could go out and find a graphic artist. Write a few paragraphs yourself about your coolest products. Maybe you have some awesome photographs that look really cool, and you have great connections with some geeks over at your friend's company who can set you up with a cheap web host. Sh'bang! You got yo' self a web site!
Hey, if that's your game, we can't stop you. Not sure we want to. But do yourself a favor and don't expect measurable results from your haphazard approach.
Here is what we at Digett are looking for: We want to work with folks that have something really neat to offer to specific markets. Just getting to know our customers makes our engagement worthwhile, because our customers are positive, exciting, intelligent and interesting people with a passion for their trade. They are great people with great ideas. They are risk takers, leaders, trailblazers. They are the future of commerce. They're like us. And we will be beside them every step along the way. Because that's where the fun is.
Romance aside, we'll need a few skills to get reach our destination. First of all, we must get to know you well enough to help you craft your story. With a story in place, we'll need to illustrate that story within the constraints provided in our medium of choice, the World Wide Web. Through painstaking engineering, we will integrate artistry with HTML, CSS and flash, and we'll build in a two-way conduit that breeds a conversation with your audience.
There's a little more to it, too. Specifically, we ask you to consider some of the essentials that should be a part of virtually any web marketing solution. You'll read about those in the "Essentials" section".
If you'd like to follow this tale, move on to reading more about storytelling.