Submitted by Amy Peveto on Wed, 07/27/2011 - 2:57pm

I'm tempted to agree, but it's a bit of contentious subject. And I understand both sides.

The idea behind keeping things above the fold" is that Internet readers want their information fast: they skim, they skip, they move on. So the idea is to be as brief as possible.

On the other hand, if you have a lot of information, all of which is important, keeping it above the fold is impossible.

If you're worried that your page is too long or too short, it's a good excuse to do some A/B testing. Whichever page performs better, is the one you keep.

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