A nice book marker of an article Amy...

"Have I been clear enough here?" is one of those foundational questions I try to ask myself with every piece of content I publish.

I remember when I played music for a living, the absolute hardest thing to do was answer the "million dollar question"...which was "What do you sound like, man?"

When I could finally nail it down, I had crafted it to a quick elevator-ish pitch and you could just see the clarity come over someone's face when you'd tell them.

Some of the time, anyways... ;)