With the growing distrust of brand advertising, both B2B and B2B buyers increasingly turn to word-of-mouth testimonials as the only trustworthy source of information for making purchase decisions.

Smart brands have realized that they need to create "evangelists" online to help them spread their brand gospel -- but how do you find and recruit them?

Social media monitoring is a discipline that no corporate marketing department can do without. Monitoring social networks allows brands to assess their share of voice, sentiment, and most importantly -- identify & build relationships with digital influencers.

You can read more at www.social-exposure.com