irony -- the marketing industry taking cues from church.

where's the irony? i arrived at your article as part of my research aimed at bringing awareness to churches about their branding & customer outreach opportunities.

true, the church is called to preach the word but what they don't realize is the WHY? why are we called? the purpose behind the calling -- to reach the world. but too many times the church falls short because their missional paradigm isn't big enough to consider who their customer is, what the customer needs, and how to best reach their customer.