Wes, thanks for the thoughtful reply. You make the valid argument that the CMS *helps* marketing. I just wonder if we couldn't provide more help by de-coupling the major CMS functions and possibly avoiding the pain associated with complete rebuilds every few years. Also, not sure your brief analysis of SaaS is fair or accurate. If SaaS simply hides costs, then I don't think we would be witnessing the mass shift that's occurring. Digett, for example, has significantly more capabilities thanks to innovative cloud-based services (Google Drive, Vocalocity, and SEOMoz, to name a few), and in each of these cases our costs are lower than what we dealt with before they came along. Thanks for sharing Dries' article, an interesting macro look at the upgrade cycle of Drupal. Cheers!