Mobile

Thinking Mobile: How to Write Killer Content for All Devices

Jennifer Edwards — Tue, 11 Nov 2014 16:19:47 +0000

Thinking Mobile: How to Write Killer Content for All Devices

Jennifer Edwards Tue, 11/11/2014 - 10:19am

At the 2014 Content Strategy Summit, Ginny Redish discussed the do’s and don’t of content writing. Her most important tip: think mobile. But what does this mean for our content? Let’s go over how to create killer content that is easy to read and adaptable across multiple devices.

First, let’s plan

Before you can get started on writing, you must first create a plan. Whether this is an umbrella plan for your entire company or you are planning for each piece of content, it is important to consider three things when writing content:

Purpose: What do you want to achieve? Ask yourself, “If my content is successful, these people will do [this].”
Personas: Who are we writing the content for? What devices will they use? What should we keep in mind about them?
Conversations: What is the message? Is your content answering the questions the site visitor came with?

By keeping these three points in mind, you will have a better idea of how to form your content and provide a clear message that not only engages the site visitor, but more importantly, answers their questions.

How to think mobile

With over 50% of American adults using smartphones, it’s pretty likely you will have just as many mobile visitors to your site as desktop ones. With so many electronic devices available these days, how can you possibly write content for each one? Even responsive websites don’t always make your content look great across all devices.

Redish’s rule of thumb for avoiding this issue is simple: write all your content as you would for your mobile site — if it looks great on your mobile, then it will look great on all other devices.

Write less for more impact

Writing less for a mobile site doesn’t mean you are “dumbing down the content.” Instead, you are simply respecting your busy site visitor’s time. You can save page space and provide a clear, concise message by shortening phrases. For example, instead of “at this point in time” try using “now.”

Another key component to keep in mind is the order of your information. Visitors will only read until they have satisfied their need for visiting your site. So make sure to put your key messages and/or warnings before your marketing hype.

For example, Redish talks about how two women visited a mobile site for a stain remover to learn how to use the product on a silk blouse. After going through the directions, the women would most likely stop reading because they received the information they were looking for.

However, farther down on the page there is a warning that the product cannot be used on silk. That kind of information should be first.

Ready to write?

Writing killer content doesn’t mean long, complex sentences. Instead, focus on creating simple sentences and a clear message that provide the answers your visitors are looking for. The best way to achieve this is by thinking mobile — write your content for your mobile site and it will continue to look great across all other devices.

Not sure where to get started or using an outdated marketing plan? Download our Marketing Plan for Growth to get started developing your content marketing strategy.

[Image credit: Mike Licht - license]

Fonts: Making or Breaking Mobile Design

Oliver Yin — Wed, 16 Oct 2013 14:24:18 +0000

Fonts: Making or Breaking Mobile Design

Oliver Yin Wed, 10/16/2013 - 9:24am

Take a few steps into a crowded room, a park, or a street. At least someone will have a mobile phone or some equivalent that they are using to surf the web in some form or fashion. So the next time you sit to plan a website, you may just want to consider what kind of impact those fonts can have on that carefully crafted webpage.

Screens and screens and screens

Not convinced that the mobile market is worth talking to?

Let’s play a game. Start by naming as many mobile devices as you possibly can! Here are a few: iPhone. iPad. Blackberry. Nexus. Galaxy. MS Surface. Lumia. etc. etc.

Now imagine how many people use these devices.

Parents. Managers. Employees. Students. Customers.

That is a lot of people. And that number of people just keeps growing and growing. You would not want to miss potential customers because you had overlapping text that made your site unreadable, now would you?

What's so different compared to desktop browsers?

The biggest difference is that, compared to desktop or even laptop computers, screen space is a commodity in short supply. This, combined with the inherent portability smartphones and tablets bring with the table, leads to a browser experience that is more optimized for bite-sized, on-the-go presentation of information.

What does mean for presentation? All of a sudden, flashy animations take a back seat to the importance of the content, which is most often represented in the form of text. It is all the more important to make that text stand out as much as possible, and while there are plenty of techniques, fonts are the most basic way to make that happen.

What makes a good font?

Like tools, all fonts have different moods and uses, so a font should be representative of what it is trying to represent.

The difference between serif and sans-serif is not as large due to the increased resolution on newer devices, but sans-serif is slightly more readable on older devices.

Just a few small tips:

Less commonly supported fonts should include CSS’s @font-face rule for safety in case the font does not exist
Browsers use different typefaces for your chosen font, so for maximum support, be wary not to confuse OpenType (OTF), TrueType (TTF), and Scalable Vector Graphics (SVG) file types together.

If a problem related to fonts refuses to be solved, I find that messing around with the above helps a lot!

Just remember: fonts are to be loved, not ignored. Have some fun with them!

Why should my company consider a responsive design for my mobile website?

Valarie Geckler — Wed, 13 Feb 2013 17:03:29 +0000

Why should my company consider a responsive design for my mobile website?

Valarie Geckler Wed, 02/13/2013 - 11:03am

Drastic increases in web traffic from mobile devices prove that marketers need to take their mobile web presence seriously. If your business or department is making that investment, you want to make sure your web infrastructure will continue to work as years pass and technology advances. When it comes to mobile websites, invest in a responsive design.

Wander through the aisles at any Best Buy and you’ll see dozens of different cell phones and tablets, all different manufacturers, all different screen sizes. How can you practically and economically have a mobile website that looks and functions well on all the endless number of mobile devices out there and those yet to be released?

The old way to build mobile websites

In the past, web developers had to target a specific screen size by height and width when creating a mobile website. For example, we could build a website that would look perfect specifically on a 960x640 pixel iPhone4S screen.

But what do your customers on different sized Android phones see? And what happens when a new iPhone is released that has a larger screen (as happened when the iPhone5 was released last year)? Ultimately, this approach for building mobile websites was too inflexible.

The paradigm shifts: responsive mobile websites

Responsive web design lets web developers create a site flexible enough to accommodate lots of different screen sizes, including desktop screens, without having to define a specific height and width.

A responsive website intelligently detects information about a device and serves up a version of the website that will suit that device best. The same website code will present the website accurately on any variety of displays — desktops, phones, tablets and anything in between. iPhone, Android, iPad, Nook, new device that hasn’t been invented yet? This approach is most future-friendly approach for mobile websites at this time.

Here’s a very basic explanation of what happens on the technical side of things: A site’s behavior is defined based on size ranges. All layouts are variations of each other.

A screen less than 500 pixels may show X layout
A screen width between 500-700 pixels may show Y layout
A screen width between 700-1200 pixels may show Z layout, and so on.

Layout changes may be accommodated by changing how images scale, text wraps, navigation is displayed and in some cases, may mean hiding page elements to keep the user experience streamlined and optimized for a smaller viewing area.

Potential downsides of responsive design

A different way of thinking of design approval - Remember that this approach means that your website could have a large number of possible layouts. For most projects, creating a design mockup of all variations of all possibilities would be costly. Trust that each variation of your site will still achieve two goals: 1) it will maintain the spirit and professionalism of your design, 2) it will serve up your content in a manner best suited for the visitor’s screen.
No “view full site” link - The ability to go back and forth between mobile site and desktop site comes from the old mobile web design paradigm.

For most companies, the benefits of a responsive website outweigh the downsides. As with all good things, certainly a better way to build websites will eventually come along but for the time being, a responsive approach is the best way to accommodate your visitors across a wide multitude of devices.

Go Mobile or Go Home

Amy Peveto — Tue, 31 Jul 2012 15:26:40 +0000

Go Mobile or Go Home

Amy Peveto Tue, 07/31/2012 - 10:26am

As you read more about digital marketing, one topic you’ll see mentioned often is mobile. Building a company website takes time, and many organizations don’t want to repeat the process with a mobile website. There is, however, an excellent reason to do so.

Your audience is mobile

Your prospective customers are using their phones for more than talking to their families and ordering pizza (although there are apps for that). They’re also checking email, shopping, searching Google, watching videos, and playing games.

A 2011 mobile search study reveals some specifics:

84 percent of respondents use mobile search to find information about local retailers (hours of operation, address, etc.)
71 percent of respondents use mobile search to learn more about a product or service after seeing an advertisement

Over 1 billion of the world estimated 4 billion mobile phones are capable of accessing the Internet; at this rate, mobile Internet access will surpass by desktop usage by 2015.

The disconnect

Despite mounting evidence that companies that delay or ignore mobile website development put their competitive edge in peril, as many as 70% of businesses do not have a mobile website. They are leaving it up to the web itself to display their full websites on mobile devices, and it isn’t pretty.

When asked what frustrates them most about mobile web browsing, people cite items like poor navigation, hard to find/read information, and slow page load times. These frustrations can be lessened or removed through the use of a specially-crafted mobile website.

The good news

As the importance of mobile websites increases, so do the number of ways to craft them. A mobile site can often be built in conjunction with a desktop site, making it easier to align the goals of each and keep budgets under control.

Another boon to mobile is the advent of responsive design, which allows a developer to build a single website that dynamically adjusts itself to fit all screens — anything from a large desktop to an iPhone. Mobile visitors can access all of your website’s content with minimum scrolling and zooming, decreasing frustration and giving them a pleasant mobile experience.

How to get started

The first step in any good plan is education. To learn more about mobile website design, strategy, and what to keep in mind when looking for a website developer, download the Marketer’s Mobile Blueprint to Mobile Websites.

Download now

[Image: Pawel Kabanski]

Why Your Company Needs a Mobile Website

Amy Peveto — Mon, 26 Mar 2012 14:25:11 +0000

Why Your Company Needs a Mobile Website

Amy Peveto Mon, 03/26/2012 - 9:25am

Have you ever accessed your company’s website with a smartphone or tablet? I can almost guarantee your customers have. Millions of mobile searches happen daily, and research predicts that by 2015 more people will access the Internet through their phone than their computer.

The 2011 Mobile Search Insights Study (conducted among smartphone users by Performics and ROI Research, Inc.) reveals some compelling numbers:

84 percent use mobile search to look for information about local retailers (hours of operation, address, contact information, etc.)
66 percent use mobile search while watching television
71 percent use mobile search to learn more about a product or service after seeing an advertisement

Despite these large numbers, some surveys indicate that as many as 70% of businesses do not have a mobile website.

Does your company advertise with billboards, company car decals, bumper stickers, or television and radio spots? You can bet customers are accessing your website from their cars or couches — it’s your job to ensure their mobile experience is as good, if not better, than when they access your site from a computer.

Your customers are going mobile; it’s time you do, too.

First steps

Before you hire someone to design and develop your mobile site (or dive into that work internally), do some research to find out what will make your audience happiest.

Establish your mobile audience’s goals

What do mobile users want to do on your mobile site? Are they stuck on a long plane ride and want to read articles or blog posts? Do they come back often to check sports scores or weather updates? Or could they be one-time visitors who wants to know your location or hours of operation?

What your audience wants to do on your mobile site should affect how your mobile site looks and functions.

Choose a development approach

There are several ways a developer can create a mobile site; the goals you set for your website will help determine which approach will work best for you. You can simplify your main website, create an adaptive or responsive layout, or create a dedicated mobile site.

Each of these has their pros and cons, and should be discussed in detail with a designer and/or developer.

Tips

Stay focused

You want your mobile website to be accessible to all, but it’s crucial to cater to the needs of your target audience (the ones who will spend the most time on the site). In trying to please everyone, you’re more likely to frustrate everyone, including your target audience.

Keep your audience’s wants and needs in mind throughout every step of design and development.

Test, test, test

Although there are many smartphone and tablet simulators you can use to see how your mobile site will appear on different devices, there is no substitute for design and function testing of your mobile site on the devices themselves.

Do you want your mobile visitors to visit a certain page, fill out a form, or interact with your site in a specific way? Test—either internally or with a focus or test group—that it’s easy for visitors to perform those tasks.

Keep testing and tweaking until you’ve optimized the user experience for your target audience.

How to get started

For a more detailed look at mobile website design ideas, strategy planning, and best practices, download the Marketer’s Mobile Blueprint to Mobile Websites. This guide has everything you need to get started with your mobile website.

Get the whitepaper

Is There Hope for the QR Code?

Amy Peveto — Mon, 06 Feb 2012 15:16:00 +0000

Is There Hope for the QR Code?

Amy Peveto Mon, 02/06/2012 - 9:16am

A QR code is a two-dimensional representation of a specific piece of information like a web URL, phone number, or email address. An individual with the appropriate device and software (like a smartphone and app) can scan a QR code and view special offers, join a mailing list, learn more about a company or product, watch a video, or just about anything else you can imagine.

So much potential

I love the idea of QR codes — used correctly, they can be the cornerstone of a viral marketing campaign. Imagine all the cool uses:

A museum places QR codes near their displays; visitors can walk through and scan the codes to get an audio tour of the exhibit.
A restaurant places QR codes next to items on their menu; customers scan the code to see nutrition information about each meal.
A home seller places QR codes on newspaper or magazine advertisements; individuals scan the code to get a virtual tour.
A retailer places QR codes near their merchandise; visitors scan the code to get more information about the item (technical specifications, etc.)
A movie theater places QR codes on their promotional displays; customers scan the code to learn more about the movie, buy tickets, etc.
A business places a QR code at the front desk; clients scan the code to join the mailing list, get a discount on products or services, etc.

The possibilities are nearly limitless — so why aren’t QR codes sweeping the nation?

Why they’re failing

There are plenty of specific examples of QR fails, but they all fall into a few categories.

Lack of user education

As popular as QR codes seem to be, most people do not know what they are or how they work — one blogger who polled 300 people found that only 11% could identify a QR code on sight.

Also, a smartphone’s ability to scan QR codes is not native — users who want to scan these codes must first download an application (or “app”) that allows them to do so. Even those users who have an app can’t use it often, as it takes a moment to open, and in that time they’ve already driven or walked past the QR code.

Improper usage

QR codes are most useful to mobile users, who are often on the move and in a hurry. Companies shoot themselves in the foot when they put a QR code on a moving bus (no one can open their scanner app that fast), an advertisement in the subway (where there’s no reception), or a highway billboard (too far away to scan, and dangerous on top of that).

Also in this category is “lack of creativity.” Many QR codes take the user to the company’s homepage, which the user can just as easily get to by manually entering the URL into their phone’s browser.

Even if a QR code takes a user to a unique landing page, it’s often on the full—instead of the mobile—version of the company’s website. The user then has to navigate on their phone a site meant to be viewed on a desktop. This means extra scrolling and zooming, which slows down the process further.

Which brings us to the Achilles heel of QR codes.

They make things harder, not easier

Mobile users want things fast, but lack of education and improper execution of QR codes often slows them down — it’s simply not any faster to scan a code and be taken to a web page than it is to just go to the website.

QR code tips

Despite these negatives, I believe in the potential power of QR codes — if they’re used correctly. So before you print it and stick it, make sure you do these four things:

Give users instructions - If your QR code is on a display, your Facebook page, or other stationary location, tell people what it is, how to download an app, and where they’ll be taken after scanning (will they get a discount, or be able to sign up for a newsletter?)
Be creative - Send users to a specific landing page where they can take an action (win something, get a discount, learn more, watch a video), not just your website’s homepage.
Send users where they expect to go - If your QR code advertises a discount, send users to where they can take download the coupon, get the coupon code, etc. If you’re asking users to visit your Facebook page, link them to a custom tab that thanks them for using the QR code and encourages them to “like” your page.
Send users to a mobile site - The page will load faster and users will more easily be able to do what you want them to.

What do you think about QR codes? Are they on their way up or out? Let me know in the comments!

11 Marketing Myths of 2011

Amy Peveto — Mon, 12 Dec 2011 15:26:10 +0000

11 Marketing Myths of 2011

Amy Peveto Mon, 12/12/2011 - 9:26am

As the year draws to a close, it’s time to take a look at the marketing myths that have reigned supreme—and annoyed me to no end—since January. This is by no means an exhaustive tally, so feel free to leave any of your additions to this list in the comments!

#1. Lots of followers = success

Having lots of Facebook fans or Twitter followers is awesome, but don’t fall into the trap of equating big numbers with success. You may have thousands followers, but what good are they to you if they don’t share your content, don’t interact with you, and never become customers? Use interaction and leads and customers generated to measure success.

#2. Great marketing works instantly

I see this connected most often with blogging and social media. Someone writes a few articles, shares them on Facebook and Twitter, and expects the cash to come rolling in. But it’s not that simple. Consider that Digett has been posting articles about three times per week for almost a year, and we’re still not exactly where we want to be. Marketing is a long-term effort, not a silver bullet.

#3. People don’t scroll

Has a marketing manager ever told you that your content needs to be shorter because it goes “below the fold”? Many marketers will tell you that having a long page is a turn-off to visitors — but more and more it’s looking like they’d be wrong. As early as 2006, heat mapping research conducted by ClickTale showed that 76% of users scrolled some, with 22% scrolling all the way to the bottom, no matter how long the page. If you follow proper design techniques—and remember that critical content should go at the top of the page anyway—asking visitors to scroll will not scare them away.

#4. Social media is free

The only thing that’s free about social media is registering for an account on the platform. Even if you decide against hiring a person (or company) to set up and manage your social media campaigns, you’ll still need to do so yourself. Learning the strategies and how to manage accounts and interact with people takes time, and that’s never free. Social media costs, but the rewards can be great.

#5. Any marketing is better than none

Not if it’s bad marketing. Remember Kenneth Cole’s tweet heard ‘round the world? Or Chapstick’s Facebook snafu? Better to not be those guys.

#6. Mobile is the same as regular Internet

People who view your website on their phone are going to behave differently than people viewing it on their computer. Mobile users need relevant information (like location, phone number, and business hours) quickly, while computer users have the luxury of larger screens and more time. Optimize your website for mobile phones. Not sure how? We can help you get started.

#7. SEO is a one-time effort

Search engine optimization requires initial and ongoing strategies. You may have optimized your website’s main pages a year ago, but are you still trying to rank for those keywords? Have you been optimizing your new pages and blog articles, and even your tweets and LinkedIn profile and status updates, since then? Optimize each piece of content you create before it ever makes it onto your website.

#8. Marketing is talking about yourself

People hate being advertised to, and no one cares about your product or service unless it can solve their problem. Spend less time promoting, and more time trying to answer customers’ questions and solve their problems.

#9. When times get tough, cut the marketing budget

It can be tempting in lean times to stop spending money on traditional advertising and other marketing efforts. But your marketing is what brings you new business, and cutting it is like opening a vein. Analyze your strategies and find out which ones are bringing in a good ROI; don’t cut the people and strategies that are bringing you business.

#10. Online marketing is for kids

Before you start ranting about technology and these “these kids today,” take note that nearly 16 million of Facebook’s users are 55+, and that almost 15% of baby boomers have a smartphone. With very few exceptions, your target market, no matter their age, is on the Internet.

#11. Marketing is an exact science

This one is the hardest for me to accept; I need structure, and that doesn’t happen often in marketing. What works for one company doesn’t work for everyone, and sometimes the results of campaigns and strategies aren’t what you expected. Marketing is about constantly trying new things, and not being afraid to fail.

Here’s to a myth-free 2012!

More on marketing

[Image: Alan Stanton]

Marketer's Blueprint to Mobile Websites [Whitepaper]

Amy Peveto — Tue, 18 Oct 2011 14:08:04 +0000

Marketer's Blueprint to Mobile Websites [Whitepaper]

Amy Peveto Tue, 10/18/2011 - 9:08am

With over a quarter of the world’s estimated four billion mobile phones able to access the web, mobile Internet is poised to overtake desktop usage by 2015. More people are using mobile search than ever before, and ignoring mobile website development is a luxury you won’t be able to afford for much longer.

Marketer's Blueprint to Mobile Websites: A Guide to Mobile Website Design and Development gives you the information you need to design and develop your mobile website.

A sneak peek

Marketer's Blueprint to Mobile Websites has great strategies and tips for you to keep in mind when developing your mobile website:

There are three types of users: the casual surfer, the repeat visitor, and the “urgent, now!” visitor. Your mobile website will need to function differently based on which type of user visits.
There are also three approaches to mobile website development; the goals you set for your website will affect which approach you choose.
The 5 biggest mobile design traps, and how you can avoid them.
What to keep in mind when meeting with a developer.

All this and more is just a few clicks away. Download the Marketer's Blueprint to Mobile Websites and get started on your mobile design today!

Get the whitepaper now!

A Developer's Perspective on Mobile Websites, part 3

JD Collier — Fri, 23 Sep 2011 15:11:07 +0000

A Developer's Perspective on Mobile Websites, part 3

JD Collier Fri, 09/23/2011 - 10:11am

For the last two weeks, I've talked about A Developer's Perspective on Mobile Websites (part 1 | part 2). This week, I'd like to close out by going through a couple of the decisions I make for each mobile site I make:

Which device should I target?
Should I create a native app or a mobile site?

Which device to target

In my opinion, you should always create your application based on your audience. In most cases, this means iOS and Android are required. Should you also target Blackberry or WebOS? To make this decision, I look at their web analytics — do they have a "meaningful" percentage of visitors on Blackberry?

This question usually comes up when a client is using a device that is less common than their audience. If I have a client on Blackberry, but their web analytics data looks like they may be the only one visiting their site from a Blackberry, I try to encourage the client to focus their budget on the target audience (admittedly not always successfully).

With iOS and Android, I haven't had issues with OS versions so far since they are both running Webkit browsers. With Blackberry, it can be tricky because you need to figure out if you will target Blackberry versions earlier than 6. Blackberry didn't adopt Webkit until version 6, so you will need to do more testing for 4 or 5 devices. I find it helpful to refer to Blackberry Developer documentation on choosing the target OS version.

One minor point about Android. I have encountered a few differences in HTC's Android web browser. They added a few features that can change default zoom of the page, for example. If possible, try to find an HTC device for testing. I mention this because I personally use the HTC Inspire and my web browser will often look a little different than other Android devices.

Native Application or HTML Mobile Web Site

Here are the big factors to consider:

Native apps are more costly; HTML is much easier and faster to develop for multiple platforms.
Mobile Web Sites will not be in an App Store.
Native apps can be set up to handle offline access better than a web app. Mobile websites depend more on a constant internet connection. You can set up much smarter offline handlers with a native app.
Native apps can have much deeper access and integration with the device.
Native apps can often have better performance since you can avoid HTML/JS rendering overhead. As devices become faster, this is becoming less and less important.
[my opinion] A mobile website is SO much easier to program than a native app. I can't specialize in iOS, Android and Blackberry development differs — but I can easily specialize in how to treat a mobile website across platforms, just like I've handled multiple browsers for years.

What else?

What have I missed in these three blog posts? I would love to hear additional thoughts on this topic. Are there considerations, coding practices, Drupal modules that help you with Mobile Development? Please share.

Mobile Payments - Google Wallet Gets A Mixed Reaction

Art Williams — Wed, 21 Sep 2011 13:16:26 +0000

Mobile Payments - Google Wallet Gets A Mixed Reaction

Art Williams Wed, 09/21/2011 - 8:16am

Yesterday, Google announced Google Wallet, a new mobile payment system using Near Field Communication (NFC) technology to allow a consumer to pay by simply swiping their phone over a sensor. This is technology that is poised to possibly replace wallets, but will consumers be chased away by cost and security concerns?

Consumer Reaction

The reactions to Google Wallet by consumers have ranged from elation to suspicion, but mostly gathering around uncertainty.

The idea of loading that stack of credit cards and reward program cards into your phone and simply scanning the phone is appealing to many. But the reality of the current Google Wallet is that only one credit card is currently compatible with the program. That will likely change very soon — this is Google we are talking about, after all. But some wonder if that change will come fast enough.

Secondly, the standard privacy concerns are floating about (as with most things Google releases). The massive amount of data that Google already collects will be substantially bolstered by aggregating buyer behavior through the Google Wallet program. So if that concerns you, you might want to steer clear.

Merchant Reaction

Google Wallet requires the latest type of NFC scanners, so most merchants will need to upgrade their equipment to handle these types of transactions; the extra cost may slow down the rate of adoption, especially in the weak economic climate in which we are currently mired. However, those merchants with enough vision and funds will quickly realize how powerful this data that Google is gathering can be to their business.

Google is pairing Google Wallet with it’s new Groupon-like service called Google Offers. This combination has the potential to become a serious boon to merchants who can learn to leverage both systems. Currently Google Offers works just like Groupon, with a daily or weekly offer made available to a geographic region. But in the future it is likely that Google will make available more targeted offers based on the Google Wallet transactions of a customer. Imagine being able to send a special offer to the phone of a customer who has purchased from you in the past, but hasn’t returned in two weeks. The possibilities of specialized offers are really endless.

My Reaction

As a marketer, I see Google Wallet as a service that can provide unprecedented metrics on client interactions in the future. While still young, this system ushers in a first-time pairing of both transactional data and marketing offers.

It will be interesting to see how fast the NFC systems are adopted by merchants and consumers alike. If you want to be on the cutting edge of payment technology, then upgrading to Google Wallet-capable NFC equipment could be beneficial.

Google Offers is already available in some areas. But for merchants the specialized offers, based on Google Wallet transactions that may come in the future, is the most exciting aspect of the program.

What do you think? Is Google Wallet something that you will try as a consumer or merchant? Leave your comments below.

Image Source: Google

Mobile

Thinking Mobile: How to Write Killer Content for All Devices

First, let’s plan

How to think mobile

Write less for more impact

Ready to write?

LEAVE A COMMENT

Fonts: Making or Breaking Mobile Design

Screens and screens and screens

What's so different compared to desktop browsers?

What makes a good font?

Related links

LEAVE A COMMENT

Why should my company consider a responsive design for my mobile website?

The old way to build mobile websites

The paradigm shifts: responsive mobile websites

Potential downsides of responsive design

Related links:

LEAVE A COMMENT

Go Mobile or Go Home

Your audience is mobile

The disconnect

The good news

How to get started

LEAVE A COMMENT

Why Your Company Needs a Mobile Website

First steps

Establish your mobile audience’s goals

Choose a development approach

Tips

Stay focused

Test, test, test

How to get started

LEAVE A COMMENT

Is There Hope for the QR Code?

So much potential

Why they’re failing

Lack of user education

Improper usage

They make things harder, not easier

QR code tips

LEAVE A COMMENT

11 Marketing Myths of 2011

#1. Lots of followers = success

#2. Great marketing works instantly

#3. People don’t scroll

#4. Social media is free

#5. Any marketing is better than none

#6. Mobile is the same as regular Internet

#7. SEO is a one-time effort

#8. Marketing is talking about yourself

#9. When times get tough, cut the marketing budget

#10. Online marketing is for kids

#11. Marketing is an exact science

More on marketing

LEAVE A COMMENT

Marketer's Blueprint to Mobile Websites [Whitepaper]

A sneak peek

LEAVE A COMMENT

A Developer's Perspective on Mobile Websites, part 3

Which device to target

Native Application or HTML Mobile Web Site

What else?

Related Articles

LEAVE A COMMENT

Mobile Payments - Google Wallet Gets A Mixed Reaction

Consumer Reaction

Merchant Reaction

My Reaction

Related Links

LEAVE A COMMENT