Inbound marketing can be tricky. It has the allure of being a revenue generation machine, but it has the reputation of being trendy and unproven. The secret is thinking of it as a complement to your traditional marketing — inbound and outbound programs are meant to work hand-in-hand and actually support one another.
Both in business and at home, Facebook continues to be the talk of the town. With over a billion interactions, a devalued IPO, Facebook Insights, and what may prove to be the “new” way to search, Facebook continues to hold our attention.
The past couple of years have been dominated by businesses emphasizing their social media presence; but in a recent New York Times article, author Melinda Emerson reminds us that it's blogging that builds your business.
When I think of testimonials, I am taken back to childhood memories of church services. Once in awhile someone in the congregation would stand up and “testify”: they had experienced something profound and wanted to share it.
With paid reviews on the rise, it was only a matter of time until investigations began. Earlier this month Yelp conducted a sting operation, and the result is nothing but bad news for eight businesses.
Last week we shared the value of building your brand and focused on three key deliverables: logo, brand message, and brand tagline. This week we continue that conversation to bring your brand home to you and your customers.
Building your brand and preserving your reputation is crucial to you and your business. It takes hard work, but there are no shortcuts to success. Brand strategy is the cornerstone of who you are and what your company stands for. Components of your brand strategy are highly visible, highly recognizable, and can help your company...