Posts about Branding

March 4, 2014 by Amy Peveto
Guerilla marketing lessons from AMC and The Walking Dead

I have zero interest in following the plot of AMC’s The Walking Dead, but am getting more than a little obsessed with following their season four marketing. It’s Guerrilla marketing at its grossest and finest, and I can’t stop talking about it — which is, of course, the point.

February 12, 2014 by Gabrielle Kinderknecht
Steps in building a portfolio.

In my last blog, I mentioned the steps in creating a personal identity. Branding yourself is an important step in building a portfolio. Your portfolio will be branded with your personal identity and help leave a memorable impression on the employer who you may be showing your portfolio to. Here are some subtle points that...

January 22, 2014 by Gabrielle Kinderknecht
Steps in designing a personal logo and identity

In my last semester at University of the Incarnate Word I will be creating a personal identity for my Senior Seminar class. I am excited to create an identity but I know it will not be easy to create something that will be memorable to designers who view my portfolio.

October 22, 2013 by Gabrielle Kinderknecht
Rebranding improperly can be hazardous

Today companies are making sure they keep their brands up-to-date and fresh. Many ask why they want to change their current brand, brand essence, logo, packaging, etc. There are several factors that are considerable when thinking about changing a brand identity.

October 9, 2013 by Amy Peveto
Content marketing for those who don’t have time for marketing

Content marketing requires enormous effort, and the pressure to do everything and be everywhere can lead to a paralysis in which nothing gets done. But have no fear — you don’t have to do everything! All you have to do is these four things.

September 24, 2013 by Gabrielle Kinderknecht
Small business can make a big impact with Guerilla Marketing

In my Senior Design class, we just finished a project on Guerilla Marketing. This is a type of advertisement that many companies are starting to use because the ideas can be so simple with little cost but very effective in gaining more consumers.

June 19, 2013 by Sarah Van Dyke
Providing positive customer service is a must.

I saw an article the other day that gives a great example of how a company took a negative review and turned it into positive publicity by exceeding expectations with their customer service.

March 28, 2013 by Jeff Lamboy
An Inbound and outbound marketing work together for lead generating results

Inbound marketing can be tricky. It has the allure of being a revenue generation machine, but it has the reputation of being trendy and unproven. The secret is thinking of it as a complement to your traditional marketing — inbound and outbound programs are meant to work hand-in-hand and actually support one another.

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