Branding

Make your product better

"P" is for Product, Above All

Posted by Mark Figart on November 19, 2014

In classic marketing academia, the so-called "Four P's" comprising the "marketing mix" are product, price, place, and promotion. Since the dawn of the age of mass media, the marketer's job may have centered most around "promotion".

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What waitressing can teach us about marketing

3 Things Waitressing Can Teach Us About Marketing

Posted by Hannah Zhou on September 19, 2014

Waitresses are the face of your restaurant experience from the moment you take a seat. Simple mistakes (like onions on your burger) can ruin the atmosphere of an entire meal, while great service can uplift an evening.

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Bad email subject lines damage your marketing and reputation

Why Lame Email Subject Lines Damage Your Marketing

Posted by Amy Peveto on September 16, 2014

We hear a lot about how email open rates are a vanity metric that shouldn’t be trusted, but the truth is if you can’t get prospects to open your emails, your email marketing will fail. Here’s just a few reasons why not doing enough to create awesome email subject lines can spell email marketing doom.

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Earn loyal customers by being human

The Best Way to Earn Loyal Customers

Posted by Amy Peveto on July 08, 2014

Loyal customers are hard to come by and harder to keep. Dropping a disliked product or service for a better one is easier than ever, and the onus is on companies to make their customers’ experiences as consistently positive as possible. What’s the best way to do this? The answer may be simpler than you think.

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Graphic design is everywhere, and businesses need it

Graphic Design is Everywhere. And Businesses Need It.

Posted by Michelle Burk on June 18, 2014

The other week I was browsing around Tumblr, a habit I often times find myself doing. I randomly stumbled upon a post with a screenshot from a segment of the Today Show featuring the “Top 5 Most Useless College Majors.” Slated on that list at number four was "Communication Arts & Graphic Design."

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Guerilla marketing lessons from AMC and The Walking Dead

How AMC Made Me Care About The Walking Dead

Posted by Amy Peveto on March 04, 2014

I have zero interest in following the plot of AMC’s The Walking Dead, but got more than a little obsessed with following their season four marketing. It’s Guerrilla marketing at its grossest and finest, and I can’t stop talking about it — which is, of course, the point.

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Steps in building a portfolio.

Building A Portfolio The “Right” Way

Posted by Gabrielle Kinderknecht on February 12, 2014

In my last blog, I mentioned the steps in creating a personal identity. Branding yourself is an important step in building a portfolio. Your portfolio will be branded with your personal identity and help leave a memorable impression on the employer who you may be showing your portfolio to. Here are some subtle points that are often mentioned when building a portfolio but are not right or wrong.

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Steps in designing a personal logo and identity

Steps to Designing a Personal Logo & Portfolio

Posted by Gabrielle Kinderknecht on January 22, 2014

In my last semester at University of the Incarnate Word I will be creating a personal identity for my Senior Seminar class. I am excited to create an identity but I know it will not be easy to create something that will be memorable to designers who view my portfolio.

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Rebranding improperly can be hazardous

Rebranding: The Good, The Bad and The Ugly

Posted by Gabrielle Kinderknecht on October 22, 2013

Today companies are making sure they keep their brands up-to-date and fresh. Many ask why they want to change their current brand, brand essence, logo, packaging, etc. There are several factors that are considerable when thinking about changing a brand identity.

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