Posts about Branding

March 28, 2013 by Jeff Lamboy

Inbound & Outbound: The New Hybrid

An Inbound and outbound marketing work together for lead generating results

Inbound marketing can be tricky. It has the allure of being a revenue generation machine, but it has the reputation of being trendy and unproven. The secret is thinking of it as a complement to your traditional marketing — inbound and outbound programs are meant to work hand-in-hand and actually support one another.

March 26, 2013 by Amy Peveto

Food, Photos, & Going the Extra Marketing Mile

Going the extra mile to surprise and delight customers doesn’t have to be diffic

Social media has forever changed the way we interact with businesses. Fortunately many companies are embracing these changes and giving customers great experiences.

February 12, 2013 by Jeff Lamboy

What Facebook Does for B2B Business

B2B generates leads through Facebook likes

Both in business and at home, Facebook continues to be the talk of the town. With over a billion interactions, a devalued IPO, Facebook Insights, and what may prove to be the “new” way to search, Facebook continues to hold our attention.

January 31, 2013 by Jeff Lamboy

Blogging is Your Marketing Foundation

The past couple of years have been dominated by businesses emphasizing their social media presence; but in a recent New York Times article, author Melinda Emerson reminds us that it's blogging that builds your business.

November 7, 2012 by Jeff Lamboy

Stand Up & Testify: The Power of Testimonials

Customer testimonials share business value and reputation

When I think of testimonials, I am taken back to childhood memories of church services. Once in awhile someone in the congregation would stand up and “testify”: they had experienced something profound and wanted to share it.

October 23, 2012 by Amy Peveto

Yelp Adds Warnings to Businesses Caught Buying Reviews

Yelp punishes companies for paid reviews

With paid reviews on the rise, it was only a matter of time until investigations began. Earlier this month Yelp conducted a sting operation, and the result is nothing but bad news for eight businesses.

October 18, 2012 by Jeff Lamboy

It’s Not Strategy Until You Brand It (Part 2)

Last week we shared the value of building your brand and focused on three key deliverables: logo, brand message, and brand tagline. This week we continue that conversation to bring your brand home to you and your customers.

October 11, 2012 by Jeff Lamboy

It’s Not Strategy Until You Brand It

Building your brand and preserving your reputation is crucial to you and your business. It takes hard work, but there are no shortcuts to success. Brand strategy is the cornerstone of who you are and what your company stands for. Components of your brand strategy are highly visible, highly recognizable, and can help your company...

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