Posts about Branding

November 19, 2014 by Mark Figart
Make your product better

In classic marketing academia, the so-called "Four P's" comprising the "marketing mix" are product, price, place, and promotion. Since the dawn of the age of mass media, the marketer's job may have centered most around "promotion".

October 15, 2014 by Jennifer Edwards
Intangible value versus real value

The advertising world is full of tricks and ploys for adjusting consumers’ views on products and services, but what do these tricks actually do? In a TED Talk from 2009 Rory Sutherland presented the idea of how changing perceived value can be just as satisfying as changing the real value. His findings reveal...

September 19, 2014 by Hannah Zhou
What waitressing can teach us about marketing

Waitresses are the face of your restaurant experience from the moment you take a seat. Simple mistakes (like onions on your burger) can ruin the atmosphere of an entire meal, while great service can uplift an evening.

September 16, 2014 by Amy Peveto
Bad email subject lines damage your marketing and reputation

We hear a lot about how email open rates are a vanity metric that shouldn’t be trusted, but the truth is if you can’t get prospects to open your emails, your email marketing will fail. Here’s just a few reasons why not doing enough to create awesome email subject lines can spell email marketing...

July 8, 2014 by Amy Peveto
Earn loyal customers by being human

Loyal customers are hard to come by and harder to keep. Dropping a disliked product or service for a better one is easier than ever, and the onus is on companies to make their customers’ experiences as consistently positive as possible. What’s the best way to do this? The answer may be simpler than you think.

June 18, 2014 by Michelle Burk
Graphic design is everywhere, and businesses need it

The other week I was browsing around Tumblr, a habit I often times find myself doing. I randomly stumbled upon a post with a screenshot from a segment of the Today Show featuring the “Top 5 Most Useless College Majors.” Slated on that list at number four was "Communication Arts & Graphic Design."

March 4, 2014 by Amy Peveto
Guerilla marketing lessons from AMC and The Walking Dead

I have zero interest in following the plot of AMC’s The Walking Dead, but got more than a little obsessed with following their season four marketing. It’s Guerrilla marketing at its grossest and finest, and I can’t stop talking about it — which is, of course, the point.

February 12, 2014 by Gabrielle Kinderknecht
Steps in building a portfolio.

In my last blog, I mentioned the steps in creating a personal identity. Branding yourself is an important step in building a portfolio. Your portfolio will be branded with your personal identity and help leave a memorable impression on the employer who you may be showing your portfolio to. Here are some subtle points that...

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