Today companies are making sure they keep their brands up-to-date and fresh. Many ask why they want to change their current brand, brand essence, logo, packaging, etc. There are several factors that are considerable when thinking about changing a brand identity.
Content marketing requires enormous effort, and the pressure to do everything and be everywhere can lead to a paralysis in which nothing gets done. But have no fear — you don’t have to do everything! All you have to do is these four things.
In my Senior Design class, we just finished a project on Guerilla Marketing. This is a type of advertisement that many companies are starting to use because the ideas can be so simple with little cost but very effective in gaining more consumers.
Inbound marketing can be tricky. It has the allure of being a revenue generation machine, but it has the reputation of being trendy and unproven. The secret is thinking of it as a complement to your traditional marketing — inbound and outbound programs are meant to work hand-in-hand and actually support one another.
Both in business and at home, Facebook continues to be the talk of the town. With over a billion interactions, a devalued IPO, Facebook Insights, and what may prove to be the “new” way to search, Facebook continues to hold our attention.
The past couple of years have been dominated by businesses emphasizing their social media presence; but in a recent New York Times article, author Melinda Emerson reminds us that it's blogging that builds your business.