Posts about Branding

September 16, 2014 by Amy Peveto
Bad email subject lines damage your marketing and reputation

We hear a lot about how email open rates are a vanity metric that shouldn’t be trusted, but the truth is if you can’t get prospects to open your emails, your email marketing will fail. Here’s just a few reasons why not doing enough to create awesome email subject lines can spell email marketing...

July 8, 2014 by Amy Peveto
Earn loyal customers by being human

Loyal customers are hard to come by and harder to keep. Dropping a disliked product or service for a better one is easier than ever, and the onus is on companies to make their customers’ experiences as consistently positive as possible. What’s the best way to do this? The answer may be simpler than you think.

June 18, 2014 by Michelle Burk
Graphic design is everywhere, and businesses need it

The other week I was browsing around Tumblr, a habit I often times find myself doing. I randomly stumbled upon a post with a screenshot from a segment of the Today Show featuring the “Top 5 Most Useless College Majors.” Slated on that list at number four was "Communication Arts & Graphic Design."

March 4, 2014 by Amy Peveto
Guerilla marketing lessons from AMC and The Walking Dead

I have zero interest in following the plot of AMC’s The Walking Dead, but got more than a little obsessed with following their season four marketing. It’s Guerrilla marketing at its grossest and finest, and I can’t stop talking about it — which is, of course, the point.

February 12, 2014 by Gabrielle Kinderknecht
Steps in building a portfolio.

In my last blog, I mentioned the steps in creating a personal identity. Branding yourself is an important step in building a portfolio. Your portfolio will be branded with your personal identity and help leave a memorable impression on the employer who you may be showing your portfolio to. Here are some subtle points that...

January 22, 2014 by Gabrielle Kinderknecht
Steps in designing a personal logo and identity

In my last semester at University of the Incarnate Word I will be creating a personal identity for my Senior Seminar class. I am excited to create an identity but I know it will not be easy to create something that will be memorable to designers who view my portfolio.

October 22, 2013 by Gabrielle Kinderknecht
Rebranding improperly can be hazardous

Today companies are making sure they keep their brands up-to-date and fresh. Many ask why they want to change their current brand, brand essence, logo, packaging, etc. There are several factors that are considerable when thinking about changing a brand identity.

October 9, 2013 by Amy Peveto
Content marketing for those who don’t have time for marketing

Content marketing requires enormous effort, and the pressure to do everything and be everywhere can lead to a paralysis in which nothing gets done. But have no fear — you don’t have to do everything! All you have to do is these four things.

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