Mobile

Fonts: Making or Breaking Mobile Design

Posted by Oliver Yin on October 16, 2013

Take a few steps into a crowded room, a park, or a street. At least someone will have a mobile phone or some equivalent that they are using to surf the web in some form or fashion. So the next time you sit to plan a website, you may just want to consider what kind of impact those fonts can have on that carefully crafted webpage.

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Why should my company consider a responsive design for my mobile website?

Posted by Valarie Geckler on February 13, 2013

Drastic increases in web traffic from mobile devices prove that marketers need to take their mobile web presence seriously. If your business or department is making that investment, you want to make sure your web infrastructure will continue to work as years pass and technology advances. When it comes to mobile websites, invest in a responsive design.

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Go Mobile or Go Home

Posted by Amy Peveto on July 31, 2012

As you read more about digital marketing, one topic you’ll see mentioned often is mobile. Building a company website takes time, and many organizations don’t want to repeat the process with a mobile website. There is, however, an excellent reason to do so.

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Can the QR code succeed?

Is There Hope for the QR Code?

Posted by Amy Peveto on February 06, 2012

A QR code is a two-dimensional representation of a specific piece of information like a web URL, phone number, or email address. An individual with the appropriate device and software (like a smartphone and app) can scan a QR code and view special offers, join a mailing list, learn more about a company or product, watch a video, or just about anything else you can imagine.

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11 Marketing Myths of 2011

Posted by Amy Peveto on December 12, 2011

As the year draws to a close, it’s time to take a look at the marketing myths that have reigned supreme—and annoyed me to no end—since January. This is by no means an exhaustive tally, so feel free to leave any of your additions to this list in the comments!

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Marketer's Blueprint to Mobile Websites [Whitepaper]

Posted by Amy Peveto on October 18, 2011

With over a quarter of the world’s estimated four billion mobile phones able to access the web, mobile Internet is poised to overtake desktop usage by 2015. More people are using mobile search than ever before, and ignoring mobile website development is a luxury you won’t be able to afford for much longer.

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Mobile Payments - Google Wallet Gets A Mixed Reaction

Posted by Art Williams on September 21, 2011

Yesterday, Google announced Google Wallet, a new mobile payment system using Near Field Communication (NFC) technology to allow a consumer to pay by simply swiping their phone over a sensor. This is technology that is poised to possibly replace wallets, but will consumers be chased away by cost and security concerns?

Consumer Reaction

The reactions to Google Wallet by consumers have ranged from elation to suspicion, but mostly gathering around uncertainty.

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