SEM and SEO

Stronger google analytics

If Your Google Analytics Isn’t Customized, You’re Doing it Wrong

Posted by Wes Mills on June 11, 2014

Google Analytics is a wonderful tool that offers a plethora of data and undoubtedly the most ubiquitous web analytics tool out there. With all of that data, it makes it incredibly easy to lose the signal through the noise — the less important metrics can easily overshadow your actionable insights. If you aren’t using custom segments or reports, you’re losing the signal.

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Consumer privacy from a marketer's perspective

Consumer Privacy from the Perspective of a Digital Marketer

Posted by Wes Mills on May 07, 2014

Privacy, especially on the Internet, is something that’s prevalent in the minds of just about everyone. And when the finger isn’t being pointed towards certain government organizations, people are quick to get out their pitchforks and head for marketers and the organizations that “sell your data.”

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Crawling vs. indexing: robots.txt and sitemap.xml

Crawling vs. Indexing: Robots.txt and sitemap.xml

Posted by JD Collier on April 15, 2014

Sometimes you need to prevent a site, page or everything at a particular path from showing up in Google search. I've heard people say to just disallow the page in robots.txt file. This is actually incorrect.

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facebook advertising just got much more powerful

Facebook Advertising Just Got Much More Powerful

Posted by Wes Mills on April 02, 2014

Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.

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Why infographics suck

Why Infographics Suck

Posted by Wes Mills on March 17, 2014

“Visualize your data!” is a phrase I see smeared around everything that has to do with infographics. It’s time to wake up, folks. Making the font bigger, changing the color, and sprinkling in great looking graphics along with numbers and trend lines isn’t visualizing data.

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The benefits and challenges of PPC advertising

The Benefits and Challenges of PPC Advertising

Posted by Wes Mills on March 05, 2014

When it comes to PPC advertising, the benefits almost always outweigh the challenges. Digital advertising is a relatively new medium that offers marketers a plethora of data to optimize that has never existed before. It’s also a world that is ever-changing, which makes it tough to stay ahead of the curve.

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facebook advertising is a love hate relationship

Facebook Advertising: A Love-Hate Relationship

Posted by Wes Mills on February 11, 2014

After using Facebook Ads regularly for the last five months, there’s a lot I’ve found to love. There’s also a few things that make me want to pull my hair out. Hair-pulling aside, the ubiquity of Facebook makes it an incredibly powerful advertising medium with enough targeting options to keep anyone busy with A/B testing.

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building an adwords strategy

Building an AdWords Mobile Strategy

Posted by Wes Mills on January 07, 2014

In search engine marketing, both desktop and mobile deserve their own strategy. Generally speaking, the desktop volume will always exceed mobile. But this doesn’t mean you should roll your mobile strategy under the desktop’s umbrella. If you want to maximize your ROI and optimize your spend, pay attention to and learn your mobile audience.

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AdWords scripts key to AdWords success

Getting Started With 4 Easy AdWords Scripts

Posted by Wes Mills on December 05, 2013

If you aren’t already using scripts in your AdWords account, you’re missing out. The possibilities of what you can do with them are only limited by your creativity (and coding skills, obviously). Even for JavaScript rookies like myself, there are still easy scripts that can make your life easier.

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AdWords quality score calculation

How Google Calculates AdWords Quality Score

Posted by Wes Mills on November 22, 2013

The almighty Quality Score. The number that means nothing and everything all at the same time. It balances the interests of advertisers, Google, and the user. On the surface, it seems far too complicated. But armed with the basics, you’ll have enough to perform well.

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