Posts about SEM and SEO

January 16, 2012 by Amy

Beginner’s Guide to Advertising on Facebook

Companies and brands use Facebook to interact with customers and boost sales — and many attract new fans with ads. Here’s a guide to what Facebook ads are, how to create them, and why they should be part of your marketing strategy.

January 6, 2012 by jd

Great content is wasted if there is no focus!

You have a message to share, a product to sell, a service to offer — but it may be all for nothing if your website doesn't have focus. When we design a website, we are always looking to focus our client's message so that the message can be heard over the "noise" of our culture.

December 5, 2011 by Amy

The PPC Metrics That Matter Most

I spend a lot of time analyzing and explaining Pay-per-click metrics like impressions, clicks, and cost. These are important factors, but you need to dig deeper when determining a campaign’s success. Here’s the four metrics that really matter in PPC.

November 28, 2011 by Amy

5 Common SEO Mistakes and How to Fix Them

Although SEO is built on a simple foundation, it’s easy to get bogged down in meta descriptions and keywords for individual pages and posts and forget to make sure that your website as a whole is optimized. Here’s five easy-to-make SEO mistakes and how to fix them.

October 26, 2011 by Art

Proper use of HTML5 elements - Semantic Structure

When web developers moved from table-based to non-table-based layouts, the syntax change was relatively simple: use a <div> element instead of <table>, <tr>, or <td>. The hard part was learning how to use position, float, and clear in your css to make it all look right.

October 5, 2011 by Art

The Ignored Truth About SEO

Search Engine Optimization is an industry clouded in mystery and intrigue; ask 100 SEO professionals about PageRank, Link Juice, Link Bait, Panda, or keyword frequency and you’ll likely get 100 different answers. Google and the other search engines closely guard their formulas for getting search rank, yet every SEO shop claims to know the secret formula to get your business on the first page of results.

August 26, 2011 by jd

An update is coming to Facebook, how are you impacted?

Facebook is in the process of rolling out changes to its service. These changes give you more control over privacy settings. Here is a quick list of changes and some thoughts on their impact:

July 28, 2011 by Valarie

22 Strangest Referring Keywords

Digett.com sees a lot of traffic from visitors who find us via any set of common keywords and phrases, things like “san antonio web design” or “san antonio internet marketing.”

Sometimes, though, Google Analytics reveals that visitors have arrived at our site using some pretty obscure search terms. Inspired by...

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