I want to tell you about two amazing products, Pixelapse and Invision. The two overlap a little bit, so you could choose just one of them — but I use both and I'll tell you why.
On a recent trip to Dallas I drove past one of those “Does advertising work? Just did!” billboards. As a marketer I hate them because they give people the idea that slapping an ad on a roadside billboard will mean marketing success. Everyone say it with me, please...
If you decide that outsourcing content creation is your best option for keeping your content marketing rolling, the next step is to find writers. There are many ways to do this, but there are several high-level things to keep in mind while you search for and vet your writer network.
As I’m sure you’ve noticed, the world of marketing rarely stands still. The “Mad Men” days are long since gone, and now is not the time to get stuck in tarpits. Here’s three tactics that are swiftly going the way of the dodo.
It takes mere moments for a prospective customer to evaluate you and your business. Every interaction is important and critical to help establish a long term relationship.
This week JD shared some wisdom regarding process and how it can help guide your project to success. I wanted to follow up and share some points to help you get started in establishing some processes.
There are tools I use everyday to conduct business and keep myself organized. Often I find I am inundated with new apps to simplify both my business and my personal life. I love to try new things, but in reality, I need tools that are reliable and accessible 24/7.
The so-called modern web Content Management System (CMS) has outlasted its utility and is failing content marketers. And still, it is one of the most important tools that we at Digett leverage on behalf of our enterprise clients in the deployment of systems to store and display content to an audience in the form of a website.
When I discover a new product or service that is amazing, I have to share…especially when something small has a big impact. I recently discovered two new tools that help you speed up the development process by auto-slicing a Photoshop file and generating CSS3 for your layer styles.
Last week I outlined some thoughts pertaining to making sound investments in marketing infrastructure. I thought I might hone in on more “practice” and avoid so much theory for this post.
