As you consider your advertising strategy for next year, I suggest you do some research on hyperlocal advertising. It can be a great way to reach your San Antonio audience quickly, easily, and affordably. But what makes for a good hyperlocal ad?
I’m sure you’ve heard the phrase “A Diamond is Forever,” the famous tagline for diamond provider De Beers. The tagline and campaigns built around it revolutionized the jewelry industry — and bring up some important lessons for marketers.
In my Senior Design class, we just finished a project on Guerilla Marketing. This is a type of advertisement that many companies are starting to use because the ideas can be so simple with little cost but very effective in gaining more consumers.
This fall, Facebook rolled out Page Post Targeting, a tool aimed at easing the daunting task of engaging specific segments of a Page’s Facebook followers.
As consumers become better at ignoring and filtering out advertising, companies have to come up with better ways to get their message to their audience. However, some recent findings from Adobe indicate that advertising and marketing aren’t at the top of anyone’s list of favorites.
It is a truth universally acknowledged that a company that wishes to be successful online needs to have visitors coming to their website. But it’s more than that; driving the right visitors to your site means the difference between doing business and going bust.
When we talk to a client about their initial desires for a new website, 99% of the time the first comment is some variation of: I want a “clean” and “user-friendly” site.
Launched in 2010 as a content curation platform, Pinterest has enjoyed a recent explosion of popularity. But what is the point of Pinterest, and how can companies use it to grow their business and improve their brand?
Pay-per-click (PPC) advertising is a great way to quickly drive more relevant traffic to your website. Text ads are most common, but image ads can help you tap into and attract more of your target audience. Here’s how to create image ads and make sure they perform their best.
Yesterday, Google announced Google Wallet, a new mobile payment system using Near Field Communication (NFC) technology to allow a consumer to pay by simply swiping their phone over a sensor. This is technology that is poised to possibly replace wallets, but will consumers be chased away by cost and security concerns?
The reactions to Google Wallet by consumers have ranged from elation to suspicion, but mostly gathering around uncertainty.
