Last week we shared the value of building your brand and focused on three key deliverables: logo, brand message, and brand tagline. This week we continue that conversation to bring your brand home to you and your customers.
Building your brand and preserving your reputation is crucial to you and your business. It takes hard work, but there are no shortcuts to success. Brand strategy is the cornerstone of who you are and what your company stands for. Components of your brand strategy are highly visible, highly recognizable, and can help your company speak to customers without saying a word.
When we talk to a client about their initial desires for a new website, 99% of the time the first comment is some variation of: I want a “clean” and “user-friendly” site.
How’s your LinkedIn profile looking these days? If you’re like most people, it’s a little sparse. But LinkedIn is becoming the place to make business connections, hire top talent, and brand your company as the best in your field. Here’s how to make sure your personal profile is working for, not against, you.
If you aren't already aware of our upcoming webinar, you should be. It's called Five Social Media Mistakes You Can't Afford to Make and we've been trying to get you to sign up for the past couple of weeks.
Content marketers know that compelling content sells. It sells airplanes, professional services, mops, houses, and bank accounts. Show me great content deployed and promoted skillfully and I'll show you an organization that's mastered the art of lead generation.
We have at last arrived at the final installment of The Ugly, The Bad, and The Good of mobile website design. We left off last time reviewing some technical hurdles and background of basic Mobile UI concepts. In this article we’ll be discussing all the good things that make a mobile website perform well while providing a professional presence for your business to mobile users.
Last week we started our series on mobile website interface design with The Ugly. We’re working our way up to The Good, but we have to address The Bad first. Hopefully this will help to provide a basic roadmap for ensuring your mobile website falls into The Good category.
If your answer to the question, "Is your website ready for mobile?" is "No," you've joined us at the perfect time. Over the next several weeks we'll be digging deeper to expose some mobile website design best practices that will serve as a guide for your venture into the world of mobile website and Graphical User Interface (GUI) design. We'll get to the Good soon enough, but first we need to start with the Ugly.
In 2010, Frost Bank launched its “What We Believe” campaign. Small, plain booklets were distributed through various channels, including employees and through the cooperation of publications such as The Wall Street Journal and Texas Monthly.
