When you listen to communications professionals and marketing professionals, you can sometimes find yourself listening to a Tug of War between the value of engaging customers and the importance of lead generation. Who will fall in the mud?
Content marketers know that compelling content sells. It sells airplanes, professional services, mops, houses, and bank accounts. Show me great content deployed and promoted skillfully and I'll show you an organization that's mastered the art of lead generation.
Guest blogging is one of the few remaining surefire ways to generate high quality inbound links to your site. Generating these inbound links will increase your content authority and ultimately lead to higher search engine rankings. The process of becoming a guest blogger on someone else’s site will take patience and determination.
One of the most frustrating aspects of blogging is writing content that no one reads; you might write about discovering the cure for halitosis, but what’s the point, you ask, if no one reads it?
Last week I shared some blogging ideas and inspiration designed to get you thinking out of the box when it comes to generating blog content. Those ideas are a great place to start, but they’re by no means the only sources of inspiration and information. Here are twelve more ideas for where to find blogging inspiration.
As the Digett editorial calendar manager and whip-cracker, I spend a fair amount of time fielding questions about blogging, the most common of which is some variation of, “What am I supposed to blog about?”
Someone is stealing your blog posts. All of that hard work brainstorming, researching, and thinking of something original to say. They just copy and paste the whole thing and pass it off as their own. I know it makes your blood boil, because it did mine when it happened to me a few weeks ago.
Andrew has written extensively on the value of finding the right stock photography, and how the right imagery will integrate with your website’s content, reinforcing your message and brand. Purchasing stock imagery for every blog article can be expensive, however, especially if your goal is to post multiple times per week. So how can you find good imagery without breaking the bank?
A little over a month ago, Amy wrote a great post with advice on how to create an editorial calendar. She offers guidance about planning, executing and making an editorial calendar work. One question was left unanswered: how do I get my team publishing regularly without making them hate it?
