Digett

The Other Side of the Wall

Posted by Mark Figart on November 26, 2008

On December 22, 1982, as a senior at Liberty High School, I affixed my signature to a contract that obligated me to spend the three years following my high school graduation dressed in a soldier's uniform. During the summer of '83, prior to shipping out to Fort Knox for Army basic training, I spent my remaining days as a civilian soaking up sunshine and the company of my closest friends. It was the end of an era.

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The Art of Marketing Art

Posted by AMac on October 30, 2008

Tuesday we were surprised to see that our package had arrived early. Everyone gathered around to see it as I began cutting into the large cardboard box. The result was better than any of us could have imagined.

Let me start from the beginning, let me back up the truck. We had our offices renovated not too long ago with a new Digett sign, new light fixtures, and new paint throughout. Everything looked great, but the freshly painted walls were a little bland—they needed some help.

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Anatomy of a Hoax: How (and Why) We Tried to Fool Everyone

Posted by Zachary on September 29, 2008

Recently, we decided to play a bit of a trick on a bunch of folks.  Clients, friends, and acquaintances were all victims to our scheme.  No, we weren't trying to channel Orson Welles and cause a panic—but we were trying to prove a point.

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Digett Goes Mobile at the 2008 TTIA Summit Conference

Posted by Zachary on September 02, 2008

I couldn't be happier about representing Digett at this year's Texas Travel Summit (September 21-24), hosted by the Texas Travel Industry Association. For starters, I haven't been to Galveston since I was a kid, and I'm itching to erase the memory of a brutal sunburn. Better yet, I'll be bringing many of you with me.

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Avoid Olympic Marketing Perils, Embrace Olympic Community

Posted by Zachary on August 19, 2008

Like many folks, I've been spending some of my spare time over the last week watching the Olympics. Every four years, I say I'm not going to get caught up in it all; shortly after the opening ceremony, however, I find myself awake at 3 a.m., intently following the women's handball finals.

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Are Industry Awards Valuable to your Business?

Posted by Zachary on July 21, 2008

Recent happenings here have spurred me to consider the above question anew. Indeed, our firm was recently informed that a site we designed won an award from the Greater San Antonio Builders Association: the 2008 Summit Award for Best Website for a Builder.

Strictly speaking, this type of award is a low-risk proposition for Digett. We didn't have to make a formal submission—which means we didn't have to prepare entries, pay a hefty submission fee, and spend time and money attending a banquet just to see if we won. The award wasn't even given by our industry.

Many awards competitions, however, require that type of investment and offer no promise of return; you just can't guarantee a win will directly drive new clients to your door. Still, before you spend your money and time elsewhere, consider what these competitions may offer:

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4 Elements of a Dynamic Team Environment

Posted by Luke on April 28, 2008

As with any business that requires a variety of skill sets to support their business model, Digett has its own group of gurus it depends on to produce remarkable results. I’m proud to be a part of what I consider an amazing team. It was a dynamic and powerful group when I came on board, and it grows more capable and fluid every day.

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