Posts about Analytics

December 5, 2011 by Amy Peveto
Which PPC metrics matter most?

I spend a lot of time analyzing and explaining Pay-per-click metrics like impressions, clicks, and cost. These are important factors, but you need to dig deeper when determining a campaign’s success. Here’s the four metrics that really matter in PPC.

November 21, 2011 by Amy Peveto
What’s bounce rate, and how can I lower it?

Bounce rate is the percentage of single-page visits to your website; if a visitor comes to your “About Us” page and leaves without visiting any of your website’s other pages, that registers as a bounce. The higher the bounce rate, the less effective your website is at keeping people interested, and the more potential business you’re losing.

September 2, 2011 by JD Collier
There is lots of data available, what should you track?

I've heard people over the years tell me how many "hits" their website gets. I always have to ask people to dig deeper and tell me how many people engaged with content, how many people took the next step, how many people stayed on the site and interacted?

July 28, 2011 by Valarie Geckler
Digett's strangest keyword results

Digett.com sees a lot of traffic from visitors who find us via any set of common keywords and phrases, things like “san antonio web design” or “san antonio internet marketing.”

Sometimes, though, Google Analytics reveals that visitors have arrived at our site using some pretty obscure search terms. Inspired by...

July 11, 2011 by Amy Peveto
+1 reporting in analytics

Art discussed the Google +1 button and its SEO value back in April; now that the button has been released globally, users who are logged in to Google when searching will be able to “+1” a website they recommend. But how can you track the value and impact of the +1 button on your website?

June 7, 2011 by AMac
Google Analytics

I always find in interesting to hear people's reaction when I tell them we can track how many people visit pages on our website. I shouldn't say, "we can track," because it's Google that does the tracking. Google knows everything and learning from their analytics is key to a successful inbound marketing strategy.

April 27, 2011 by Art Williams
Online Marketing Metrics and Analytics

While many sites marketing online are flying by the seat of their pants and going wherever the wind blows, engagements that achieve the highest level of success are grounded in detailed metrics.

February 21, 2011 by Mark Figart
Drupal SEO Graphic

The Drupal content management system (CMS) is an SEO powerhouse, a fact undisputed by our San Antonio and other US-based clients. Drupal 7, the latest major release, has even more appeal, from its improved user interface to new powerful features that further enhance Drupal’s regard as a...

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