Posts about Analytics

April 2, 2014 by Wes Mills
facebook advertising just got much more powerful

Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.

March 17, 2014 by Wes Mills
Why infographics suck

“Visualize your data!” is a phrase I see smeared around everything that has to do with infographics. It’s time to wake up, folks. Making the font bigger, changing the color, and sprinkling in great looking graphics along with numbers and trend lines isn’t visualizing data.

March 5, 2014 by Wes Mills
The benefits and challenges of PPC advertising

When it comes to PPC advertising, the benefits almost always outweigh the challenges. Digital advertising is a relatively new medium that offers marketers a plethora of data to optimize that has never existed before. It’s also a world that is ever-changing, which makes it tough to stay ahead of the curve.

February 11, 2014 by Wes Mills
facebook advertising is a love hate relationship

After using Facebook Ads regularly for the last five months, there’s a lot I’ve found to love. There’s also a few things that make me want to pull my hair out. Hair-pulling aside, the ubiquity of Facebook makes it an incredibly powerful advertising medium with enough targeting options to keep anyone busy with A/B testing.

January 7, 2014 by Wes Mills
building an adwords strategy

In search engine marketing, both desktop and mobile deserve their own strategy. Generally speaking, the desktop volume will always exceed mobile. But this doesn’t mean you should roll your mobile strategy under the desktop’s umbrella. If you want to maximize your ROI and optimize your spend, pay attention to and learn your mobile audience.

December 5, 2013 by Wes Mills
AdWords scripts key to AdWords success

If you aren’t already using scripts in your AdWords account, you’re missing out. The possibilities of what you can do with them are only limited by your creativity (and coding skills, obviously). Even for JavaScript rookies like myself, there are still easy scripts that can make your life easier.

November 22, 2013 by Wes Mills
AdWords quality score calculation

The almighty Quality Score. The number that means nothing and everything all at the same time. It balances the interests of advertisers, Google, and the user. On the surface, it seems far too complicated. But armed with the basics, you’ll have enough to perform well.

December 5, 2011 by Amy Peveto
Which PPC metrics matter most?

I spend a lot of time analyzing and explaining Pay-per-click metrics like impressions, clicks, and cost. These are important factors, but you need to dig deeper when determining a campaign’s success. Here’s the four metrics that really matter in PPC.

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