Research indicates that forcing advertising on uninterested people is a waste of time and money. Features like DVR and other on-demand programming are becoming more popular, enabling consumers to skip advertisers’ messages.
About two months ago, Mark and I huddled together with a goal in mind: implement better publishing procedures here at Digett. What resulted was a challenge for ourselves and the entire Digett team to display our skills, put paper to pen, and provide honest-to-goodness thought leadership; I believe the team has responded admirably.
I first wrote about Google Analytics a number of months back. Since then we've added numerous web sites to the list of those we monitor using this cool tool, and we continue to be amazed.
Google has done it again. These guys seem to pump out a cool new tool every time we turn around. Take, for example, their recent release of an online spreadsheet that, for most of us, could conceivably completely replace Microsoft Excel.
