Writing tips for reaching your audience

The Best Writing Tips for Engaging Your Audience

Posted by Amy Peveto on December 23, 2014

I love writing, but it’s a tough gig. Relying on blogging “inspiration” is a terrible strategy, so you have to get used to knuckling down and just getting it done — and getting it done right.

The importance of editing in content marketing

The Impotence of Proofreading

Posted by Amy Peveto on October 21, 2014

I think I’ve spent more time editing than I have with my husband. Such is the lot of a person who dedicates her career to stamping out crappy content. In the rush to produce the content “they” say we have to, I worry that we’re skimping on making sure that content is correct.

What to do when someone steals your photo or image

Protecting Your Photos & Images Online

Posted by Amy Peveto on October 08, 2014

Recently a client discovered some of their photos on a competitor’s website. The situation prompted some great questions: Isn’t our entire website copyrighted? Isn’t stealing photos illegal? What can we do about this?

Stop looking for blogging inspiration

Stop Looking for Blogging "Inspiration"

Posted by Amy Peveto on August 26, 2014

Consistently creating excellent content for your business is daunting no matter your skill level; this task falls on the shoulders of non-writers more often than not, and recently I’ve noticed an uptick in articles claiming to provide ideas for “inspiration.”

Avoid duplicate content issues by syndicating properly

Letting Someone Copy Your Online Content? Read This.

Posted by Amy Peveto on July 02, 2014

Recently I stumbled across what I thought was a case of plagiarism: one of our client’s blog articles was posted verbatim on someone else’s site. While we quickly discovered that our client knows the other party and gave permission to repost, it was not done properly and brought up some potential duplicate content and SEO concerns.

Blogging every day does not make you successful

Blogging Every Day Does Not Make You Successful

Posted by Amy Peveto on April 22, 2014

The pressure on businesses to blog as frequently as possible has reached a new high. There are scads of statistics showing the value of daily blogging, but I’m not sure the cost makes it worthwhile. A heavy focus on quantity can often lead to ignoring quality, which makes everyone suffer.

Blog manager’s guide to publishing articles

The Blog Manager’s Guide to Getting Sh*t Done

Posted by Amy Peveto on January 28, 2014

Managing an effective blog is a long-term effort, and a challenge. It requires the patience of Job, the ability to plan flexibly, and more dedication on day 1,000 than on day one. If you’re ever going to get your team on board and build a successful blog, there are five things you must do.

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