Posts about Blogging

January 28, 2014 by Amy Peveto
Blog manager’s guide to publishing articles

Managing an effective blog is a long-term effort, and a challenge. It requires the patience of Job, the ability to plan flexibly, and more dedication on day 1,000 than on day one. If you’re ever going to get your team on board and build a successful blog, there are five things you must do.

January 31, 2013 by Jeff Lamboy
Blogging is your marketing foundation

The past couple of years have been dominated by businesses emphasizing their social media presence; but in a recent New York Times article, author Melinda Emerson reminds us that it's blogging that builds your business.

April 30, 2012 by Amy Peveto
Why dropping your blog for Facebook is a bad idea

Last week I tweeted out a USA Today article with some statistics on why companies are quitting blogging in favor of social media. I’m glad to see companies embracing new technologies, but troubled by their reasons for abandoning blogging — and the possible ramifications of that abandonment....

April 16, 2012 by Amy Peveto
Creating content: agency vs. freelance

I’ve said before that content is the foundation of a successful marketing strategy. And I’ve harped written extensively about ways to create that content. If you’re unable to do your own writing, I recommend hiring someone to do it for you. There are two ways to go outside your...

April 11, 2012 by Art Williams
Doctor Who Technobabble

As a client or potential client of Digett you probably have taken a look through our blog posts and wondered why we bother posting technical articles about Drupal. Some people think, “That’s not what a client wants to read.” or “Prospects aren’t interested in all that technobabble.”  But as a client—ours or anyone else’s—the technical materials should be...

March 19, 2012 by Amy Peveto
Personal branding basics

As the world changes and its people become more social and connected, entire lives will be catalogued online. No matter your age, industry, or level of experience, having a personal brand can mean the difference between getting that job, gaining industry renown, and being just another somebody.

March 2, 2012 by JD Collier
How to respond to negative comments online

Do you know the story "Three Billy Goats Gruff"? There is a troll that lives under the bridge and he is preventing the three billy goats from crossing the bridge to get to greener pastures. What does this have to do with your business/website/life, you may ask?

December 16, 2011 by JD Collier
Tear down the wall of words

Often I have a client who needs a lot of words on the page. At first glance, I feel like I can condense the message — but just as often, the nature of my client's industry requires specific language. Good design and marketing practices tell me to have a short page to read, but when I try to edit the page, there isn't much content I can trim (especially when there are product features or legally-...

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