Posts about Blogging

October 21, 2014 by Amy Peveto
The importance of editing in content marketing

I think I’ve spent more time editing than I have with my husband. Such is the lot of a person who dedicates her career to stamping out crappy content. In the rush to produce the content “they” say we have to, I worry that we’re skimping on making sure that content is correct.

October 8, 2014 by Amy Peveto
What to do when someone steals your photo or image

Recently a client discovered some of their photos on a competitor’s website. The situation prompted some great questions: Isn’t our entire website copyrighted? Isn’t stealing photos illegal? What can we do about this?

August 26, 2014 by Amy Peveto
Stop looking for blogging inspiration

Consistently creating excellent content for your business is daunting no matter your skill level; this task falls on the shoulders of non-writers more often than not, and recently I’ve noticed an uptick in articles claiming to provide ideas for “inspiration.”

July 2, 2014 by Amy Peveto
Avoid duplicate content issues by syndicating properly

Recently I stumbled across what I thought was a case of plagiarism: one of our client’s blog articles was posted verbatim on someone else’s site. While we quickly discovered that our client knows the other party and gave permission to repost, it was not done properly and brought up some potential duplicate content and SEO concerns.

May 6, 2014 by JD Collier
Turning down the information overload

The time of internet firsts is over. I don't remember the first email, the first web page, the first email newsletter, the first tweet, the first Facebook post, the first, the first ... and the list goes on and on. I just don't remember any of them.

April 22, 2014 by Amy Peveto
Blogging every day does not make you successful

The pressure on businesses to blog as frequently as possible has reached a new high. There are scads of statistics showing the value of daily blogging, but I’m not sure the cost makes it worthwhile. A heavy focus on quantity can often lead to ignoring quality, which makes everyone suffer.

January 28, 2014 by Amy Peveto
Blog manager’s guide to publishing articles

Managing an effective blog is a long-term effort, and a challenge. It requires the patience of Job, the ability to plan flexibly, and more dedication on day 1,000 than on day one. If you’re ever going to get your team on board and build a successful blog, there are five things you must do.

January 31, 2013 by Jeff Lamboy
Blogging is your marketing foundation

The past couple of years have been dominated by businesses emphasizing their social media presence; but in a recent New York Times article, author Melinda Emerson reminds us that it's blogging that builds your business.

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