Posts about Blogging

I’ve said before that content is the foundation of a successful marketing strategy. And I’ve harped written extensively about ways to create that content. If you’re unable to do your own writing, I recommend hiring someone to do it for you. There are two ways to go outside your...

As the world changes and its people become more social and connected, entire lives will be catalogued online. No matter your age, industry, or level of experience, having a personal brand can mean the difference between getting that job, gaining industry renown, and being just another somebody.

Often I have a client who needs a lot of words on the page. At first glance, I feel like I can condense the message — but just as often, the nature of my client's industry requires specific language. Good design and marketing practices tell me to have a short page to read, but when I try to edit the page, there isn't much content I can trim (especially when there are product features or legally-...