Business blogging is a lot like exercise: you know you should do it because it’s good for you, and because you’ve seen friends succeed at it; but taking that first step feels a lot like doing a trapeze act without a safety net.
The Digett blog has been experiencing some turbulence recently. We got a good head of steam going after revamping our publishing procedures, but have since fallen into a bit of slump.
It used to be that lead generation involved expensive advertising, door-to-door solicitation or blasting direct mail to a desired demographic.
