Design

How to Solve Your Customer's Problems and Make Money Doing It

Posted by Emma Ruehl on July 31, 2017

You’ve invested the time and effort to craft a solid sales message and marketing campaign. The offer is great, the price is right, and people should be flocking in your doors and email inboxes to purchase. You’ve even paid a company to help get your website to rank in the top five of Google’s search results page, and your site’s traffic has soared as a result.

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Web Design Trends Are Cool, But Design for Your Audience

Posted by Michelle Burk on July 23, 2014

It seems like the possibilities of web design are becoming endless. I began designing and teaching myself a little bit of coding as a kid during the times when decorating your web page with flashy graphics, scrolling text, and putting a border around everything was cool (or, more like the only thing you could really do with web design).

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Graphic Design is Everywhere. And Businesses Need It.

Posted by Michelle Burk on June 18, 2014

The other week I was browsing around Tumblr, a habit I often times find myself doing. I randomly stumbled upon a post with a screenshot from a segment of the Today Show featuring the “Top 5 Most Useless College Majors.” Slated on that list at number four was "Communication Arts & Graphic Design."

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Clamshell or blister packaging can be reusable depending on the design

Making Blister Packages Reusable

Posted by Gabrielle Kinderknecht on April 09, 2014

When creating packages we aim to sell the product, but did we think about how the package gets used after the product is opened? For manufacturers and designers this is something we consider when building a plastic package such as blister or clamshell. We have the opportunity to make sure the plastic we are using is recyclable and if possible reusable.

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Responsive design is ideal for those whose audience uses mobile and tablets

Why You Should Make Your Content Look Great on All Devices

Posted by Gabrielle Kinderknecht on March 12, 2014

Today, responsive web design is a way for developers to create smooth transitions between various viewport sizes using media queries. The media queries tell the browser, if a person is viewing from 320px width device, look like this (a condensed version of the desktop version to fit a mobile phone).

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Steps in designing a personal logo and identity

Steps to Designing a Personal Logo & Portfolio

Posted by Gabrielle Kinderknecht on January 22, 2014

In my last semester at University of the Incarnate Word I will be creating a personal identity for my Senior Seminar class. I am excited to create an identity but I know it will not be easy to create something that will be memorable to designers who view my portfolio.

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Oliver Yin developer intern lessons learned

Twelve Internship Lessons

Posted by Oliver Yin on December 11, 2013

There are a lot of things that I learned from my internship. So much in fact, to list them all would cause the list to degenerate into a long, boring set of paragraphs few would want to read. Therefore, I believe the best course of action is to put my newfound knowledge into song. Sung to the tune of The Twelve Days of Christmas, here’s what I learned during my internship.

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Flash websites are a bad choice for marketers

Flash: Amazing Presenter, Horrible Advertiser

Posted by Oliver Yin on November 19, 2013

Taking a side between HTML(5)/Javascript/CSS and Flash for creating dynamic content is akin to taking a side between devoting one’s self to using only a fork or a spoon during meal time.

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Rebranding improperly can be hazardous

Rebranding: The Good, The Bad and The Ugly

Posted by Gabrielle Kinderknecht on October 22, 2013

Today companies are making sure they keep their brands up-to-date and fresh. Many ask why they want to change their current brand, brand essence, logo, packaging, etc. There are several factors that are considerable when thinking about changing a brand identity.

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Fonts: Making or Breaking Mobile Design

Posted by Oliver Yin on October 16, 2013

Take a few steps into a crowded room, a park, or a street. At least someone will have a mobile phone or some equivalent that they are using to surf the web in some form or fashion. So the next time you sit to plan a website, you may just want to consider what kind of impact those fonts can have on that carefully crafted webpage.

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