"Brand yourself and toot your own horn," says the Donald Trump doll. The Donald makes a good point, as usual. Every business should have a strong brand that stands out among the competition.
A good logo is the foundation of any brand. Any effort to brand or re-brand a business should start with a good logo—one that is unique, easy to identify, and representative of the company for which it stands.
Tuesday we were surprised to see that our package had arrived early. Everyone gathered around to see it as I began cutting into the large cardboard box. The result was better than any of us could have imagined.
Let me start from the beginning, let me back up the truck. We had our offices renovated not too long ago with a new Digett sign, new light fixtures, and new paint throughout. Everything looked great, but the freshly painted walls were a little bland—they needed some help.
We're lucky to have a cooler-than-cool, ice-cold client like Marlowe Candle Company. Marlowe specializes in hand-poured, perfectly scented candles of great variety. Their scents range from Honeysuckle to Whiskey Sour and include holiday favorites like Fall Harvest, Marlowe Christmas, and Candy Corn.
There's a shirt for sale on Veer that simply reads, "I draw pictures all day." I want that shirt.
Drawing pictures all day is part of my job description as a website designer for Digett. I have to show the client a picture of what their site will look like upon completion. Once approved, I pass it off to our developers to bring the picture to life. Sounds easy, right? Not so fast, my friend.
A few months ago, an eager business owner walked into Digett looking for a new identity. Not as a person, but as a company—Fiddlin' Frogs, to be exact. Fiddlin' Frogs was, at the time, a small boutique in Boerne specializing in trendy, wearable clothing, unique furniture, and some other merchandise you'd have to see to believe.
It's clear that web pages, on average, are growing in size. So says a recent report on websiteoptimization.com. Larger web pages take longer to load, and the slower the connection, the longer the load time.
My name is Andrew and I confess, I have never blogged. I might be the only person in the office to have never blogged before now. You can understand that I feel a certain amount of pressure to do a good job, though I doubt there's a standard by which blog posts are measured.
In college I studied economics, so my textbooks never mentioned the "Four P's" that the marketing students were reading about. This didn't stop me, though, from plunging head-first into marketing in one of my first jobs after graduation.
I love it when someone as typically elegant and gracious as Seth takes such a cynically facetious slant.
This article captures the essence of the inherent tension within a marketing/design agency like our own. "If design isn't profitable, then it's art". And we're not just talking profitable from the design firm's perspective, either. In fact, it's mainly relevant in the sense of being profitable for our customers. This is what savvy clients should expect.
