Market Targeting

 Why building a mobile app is probably a waste of time

Why Building a Retail Mobile App is Probably a Waste of Time

Posted by Amy Peveto on October 14, 2014

Mobile apps have taken the world by storm. In Apple’s App store alone there are more than a million, and according to some research we’re spending more of our time online using them than anything else. Despite what some say about the value of apps for businesses, though, I’m still not convinced it’s a good investment for everyone.

Bad email subject lines damage your marketing and reputation

Why Lame Email Subject Lines Damage Your Marketing

Posted by Amy Peveto on September 16, 2014

We hear a lot about how email open rates are a vanity metric that shouldn’t be trusted, but the truth is if you can’t get prospects to open your emails, your email marketing will fail. Here’s just a few reasons why not doing enough to create awesome email subject lines can spell email marketing doom.

Consumer privacy from a marketer's perspective

Consumer Privacy from the Perspective of a Digital Marketer

Posted by Wes Mills on May 07, 2014

Privacy, especially on the Internet, is something that’s prevalent in the minds of just about everyone. And when the finger isn’t being pointed towards certain government organizations, people are quick to get out their pitchforks and head for marketers and the organizations that “sell your data.”

Social Media Marketing Trends in 2014

Social Media Marketing Takes Over in 2014

Posted by Jennifer Edwards on April 23, 2014

As we fly through another year (is it really almost May already?!), the emergence of social media platforms continues its upward growth. We are seeing a shift in the need for businesses to implement some sort of social media marketing from a suggestion to a necessity.

facebook advertising just got much more powerful

Facebook Advertising Just Got Much More Powerful

Posted by Wes Mills on April 02, 2014

Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.

Good content starts with strategy

Are You Sabotaging Your Own Website?

Posted by Amy Peveto on February 18, 2014

Recently I attended “Don’t be a 5-Second Site,” an AMA San Antonio-hosted meetup where presenter Brittany Tradup of Robot Creative spoke on the challenges of web writing. Tradup shared some great tips on writing for the web, and I want to add more context around the entire subject of website copywriting.

facebook advertising is a love hate relationship

Facebook Advertising: A Love-Hate Relationship

Posted by Wes Mills on February 11, 2014

After using Facebook Ads regularly for the last five months, there’s a lot I’ve found to love. There’s also a few things that make me want to pull my hair out. Hair-pulling aside, the ubiquity of Facebook makes it an incredibly powerful advertising medium with enough targeting options to keep anyone busy with A/B testing.

Content marketing lessons from National Geographic magazine

Content Marketing Lessons from 1888

Posted by Amy Peveto on December 10, 2013

With its signature yellow border and glossy pages, National Geographic is a staple of every classroom and magazine basket in America, but its beginnings are humble. In order to make the magazine a success, its founders and writers had to get creative — and their tactics sound familiar…

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