Posts about Market Targeting

April 23, 2014 by Jennifer Edwards
Social Media Marketing Trends in 2014

As we fly through another year (is it really almost May already?!), the emergence of social media platforms continues its upward growth. We are seeing a shift in the need for businesses to implement some sort of social media marketing from a suggestion to a necessity.

April 2, 2014 by Wes Mills
facebook advertising just got much more powerful

Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.

February 18, 2014 by Amy Peveto
Good content starts with strategy

Recently I attended “Don’t be a 5-Second Site,” an AMA San Antonio-hosted meetup where presenter Brittany Tradup of Robot Creative spoke on the challenges of web writing. Tradup shared some great tips on writing for the web, and I want to add more context around the entire subject of website copywriting.

February 11, 2014 by Wes Mills
facebook advertising is a love hate relationship

After using Facebook Ads regularly for the last five months, there’s a lot I’ve found to love. There’s also a few things that make me want to pull my hair out. Hair-pulling aside, the ubiquity of Facebook makes it an incredibly powerful advertising medium with enough targeting options to keep anyone busy with A/B testing.

January 15, 2014 by Valarie Geckler
Market how your audience wants, not how you want

The wedding industry banks billions every year and the marketing machine behind it is impressive and the envy of any good marketer. But I’m in the group of nine million American couples planning to get married in the next 12 months. And I hate wedding marketing.

December 10, 2013 by Amy Peveto
Content marketing lessons from National Geographic magazine

With its signature yellow border and glossy pages, National Geographic is a staple of every classroom and magazine basket in America, but its beginnings are humble. In order to make the magazine a success, its founders and writers had to get creative — and their tactics sound familiar…

November 20, 2013 by Amy Peveto
Creating an effective Yokel ad

As you consider your advertising strategy for next year, I suggest you do some research on hyperlocal advertising. It can be a great way to reach your San Antonio audience quickly, easily, and affordably. But what makes for a good hyperlocal ad?

October 23, 2013 by Amy Peveto
Marketing lessons from Frances Gerety and De Beers

I’m sure you’ve heard the phrase “A Diamond is Forever,” the famous tagline for diamond provider De Beers. The tagline and campaigns built around it revolutionized the jewelry industry — and bring up some important lessons for marketers.

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