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Posts about Market Targeting

May 10, 2012 by Valarie Geckler

Beyond "clean & user-friendly": websites with a better purpose

When we talk to a client about their initial desires for a new website, 99% of the time the first comment is some variation of: I want a “clean” and “user-friendly” site.

On behalf of the web design industry, let me apologize for every ugly, tough-to-use website you’ve ever had the displeasure of navigating. I’ve seen them too, those websites of nightmares, and frankly,...

March 12, 2012 by Amy Peveto

Should My Company Use Pinterest?

Launched in 2010 as a content curation platform, Pinterest has enjoyed a recent explosion of popularity. But what is the point of Pinterest, and how can companies use it to grow their business and improve their brand?

February 21, 2012 by Amy Peveto

How to Create a Google AdWords Image Ad

Pay-per-click (PPC) advertising is a great way to quickly drive more relevant traffic to your website. Text ads are most common, but image ads can help you tap into and attract more of your target audience. Here’s how to create image ads and make sure they perform their best.

January 20, 2012 by Amy Peveto

How to Create & Promote a Whitepaper [Free Download]

Like most businesses, we know you want to generate leads and keep your sales funnel full. Making sales through referrals, networking or even cold calling may be working for you, but did you know that your website can generate qualified leads, too?

September 21, 2011 by Art Williams

Mobile Payments - Google Wallet Gets A Mixed Reaction

Yesterday, Google announced Google Wallet, a new mobile payment system using Near Field Communication (NFC) technology to allow a consumer to pay by simply swiping their phone over a sensor. This is technology that is poised to possibly replace wallets, but will consumers be chased away by cost and...

July 21, 2011 by Art Williams

Become a Google Adwords Stalker with Remarketing

Google has added another layer of ~~complexity~~ innovation to Adwords with a service called Remarketing, which allows you to automatically follow up with those who have previously visited your site.

June 3, 2011 by Art Williams

Inbound Marketing with Hyperlocal Content, is it for you?

While talking to business owners and marketers lately, I have noticed the term “hyperlocal” coming up with greater frequency. Hyperlocal content is content which has a myopic focus on a specific locale, typically smaller than a metropolitan area; in San Antonio, a hyperlocal piece might focus on Alamo Heights, a small affluent municipality located completely within San Antonio city...

April 13, 2011 by Art Williams

The SEO Value of the Google +1 Button

Google recently announced something called the +1 Button. This feature will soon be available to all Google account users (including Gmail and Google Apps users) when logged into Google. Simply click the +1 Button when you find it on a website to promote that page, similar to how the Facebook Like button functions...

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