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Posts about Market Targeting

December 19, 2012 by Valarie Geckler

Use Page Post Targeting to increase Facebook engagement

Facebook Page Post Targeting gives greater ability to provide relevant content

This fall, Facebook rolled out Page Post Targeting, a tool aimed at easing the daunting task of engaging specific segments of a Page’s Facebook followers.

November 27, 2012 by Amy Peveto

53% of Consumers Call Marketing ‘B.S.’

Use buyer personas to target advertising and marketing

As consumers become better at ignoring and filtering out advertising, companies have to come up with better ways to get their message to their audience. However, some recent findings from Adobe indicate that advertising and marketing aren’t at the top of anyone’s list of favorites.

November 6, 2012 by Amy Peveto

Buyer Personas and Marketing Success

Developing buyer personas and marketing strategy

It is a truth universally acknowledged that a company that wishes to be successful online needs to have visitors coming to their website. But it’s more than that; driving the right visitors to your site means the difference between doing business and going bust.

May 10, 2012 by Valarie Geckler

Beyond "clean & user-friendly": websites with a better purpose

When we talk to a client about their initial desires for a new website, 99% of the time the first comment is some variation of: I want a “clean” and “user-friendly” site.

March 12, 2012 by Amy Peveto

Should My Company Use Pinterest?

Launched in 2010 as a content curation platform, Pinterest has enjoyed a recent explosion of popularity. But what is the point of Pinterest, and how can companies use it to grow their business and improve their brand?

February 21, 2012 by Amy Peveto

How to Create a Google AdWords Image Ad

Pay-per-click (PPC) advertising is a great way to quickly drive more relevant traffic to your website. Text ads are most common, but image ads can help you tap into and attract more of your target audience. Here’s how to create image ads and make sure they perform their best.

January 20, 2012 by Amy Peveto

How to Create & Promote a Whitepaper [Free Download]

Like most businesses, we know you want to generate leads and keep your sales funnel full. Making sales through referrals, networking or even cold calling may be working for you, but did you know that your website can generate qualified leads, too?

September 21, 2011 by Art Williams

Mobile Payments - Google Wallet Gets A Mixed Reaction

Yesterday, Google announced Google Wallet, a new mobile payment system using Near Field Communication (NFC) technology to allow a consumer to pay by simply swiping their phone over a sensor. This is technology that is poised to possibly replace wallets, but will consumers be chased away by cost and...

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