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Posts about Social Media

April 9, 2013 by Amy Peveto

Social Media, Blogs, & the Value of ROI

Blogging and social media are part of the same strategy.

Data released earlier this year shows that consumers trust and are heavily influenced by blogs — yet the bulk of brand spend goes to paid advertising, video, and social media. Digital spend is expected to increase this year, but will brands be spending that money wisely?

February 20, 2013 by Amy Peveto

Doing Right, Despite Social Media Consequences

As much as we love social media and its power to connect businesses with their audiences, the truth is that it’s murky, complex, overwhelming, and occasionally used to the detriment of innocent parties. Smith and Wollensky, a high-end steakhouse in New York, learned this lesson the hard way early this year.

December 19, 2012 by Valarie Geckler

Use Page Post Targeting to increase Facebook engagement

Facebook Page Post Targeting gives greater ability to provide relevant content

This fall, Facebook rolled out Page Post Targeting, a tool aimed at easing the daunting task of engaging specific segments of a Page’s Facebook followers.

December 12, 2012 by Jeff Lamboy

Business Starts with LinkedIn

Being in business means sharing a little about yourself on a daily basis. You share information with colleagues, clients, and the public at large. You are in the engagement business; there is a public that you want to engage — think about how to target them through LinkedIn.

LinkedIn is a powerful social network for professionals, by professionals. With over 187 million users, there are segments for...

November 28, 2012 by Valarie Geckler

Back to Basics: Your Social Media Followers are People

You already know there’s power in social media. You’ve heard it sung from the rafters at luncheons and Chamber breakfasts. Long-ago you claimed accounts on the most popular platforms. You get it. That doesn’t mean it’s easy or simple to get right.

October 23, 2012 by Amy Peveto

Yelp Adds Warnings to Businesses Caught Buying Reviews

Yelp punishes companies for paid reviews

With paid reviews on the rise, it was only a matter of time until investigations began. Earlier this month Yelp conducted a sting operation, and the result is nothing but bad news for eight businesses.

October 9, 2012 by Amy Peveto

Dig Your Own Grave with Paid Reviews

It’s an unfortunate truth that although many companies are starting to see the importance of social media, they’re not quite ready to take on the work it requires to do it correctly. Cutting corners is easy if you’ve got the funds, but using the web dishonestly is a recipe for disaster.

October 2, 2012 by Jeff Lamboy

What Stop, Drop, and Roll Teaches Us About Social Media

Last week we shared insight into strategy versus tactics when it comes to social media. That post demonstrated how important it is to be prepared, and made me think of my childhood and an important elementary school lesson: STOP, DROP, and ROLL!

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