Social Media

5 Social Media Mistakes [Webinar Recording]

Posted by Amy Peveto on September 14, 2011

Thank you again to everyone who attended our 5 Social Media Mistakes You Can't Afford to Make webinar; your fantastic comments and questions made the webinar a great experience for everyone involved.

Don't worry if you missed the live webinar: the recording turned out great, and we hope that is can continue to be a good resource for you to use to make sure that you're keeping your social media strategy on track.

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Fires in Bastrop

The Role of Social Media in the Bastrop, Texas Fires

Posted by Amy Peveto on September 12, 2011

If you live in the southeastern part of Texas, you’re no doubt very aware of the fire that started in Bastrop and continues, almost totally uncontrolled, to burn its way across the rain-starved state. It’s a scary time for many, but the power of social media is helping us work together to preserve and recover.

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Why Circles is the best Google+ feature

Why Circles is the Best Google+ Feature

Posted by Amy Peveto on August 29, 2011

When I first heard about Google+, I had the same thought as almost everyone else: “Great, another social media website I’ll never understand or have time to learn anything about.” But now that I’ve had a chance to play with it, I’ve got to say that I’m liking it — especially the Circles feature.

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Ways to get more Twitter followers

6 Ways to Get More Twitter Followers

Posted by Amy Peveto on August 22, 2011

So you’ve finally bitten the bullet and joined Twitter. Maybe you’ve sent out an experimental tweet or two, but before you can do anything serious, you need some followers. Here are six things you can do to grow your Twitter following.

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Customer Referrals: The Ultimate Lead Generation

Posted by Art Williams on August 03, 2011

All marketers know that a referral from a customer is the best kind of lead. Most of us will even admit it when pressed. But the strange thing is that few digital marketers talk about it very much. We'd rather talk about getting a higher search engine rank, or getting more likes on Facebook. And the traditional marketers usually aren't much better. They want to talk about billboards, press releases, and magazine ads.

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Convert Facebook Visitors to Likes

How To Convert Facebook Visitors to Likes the Easy Way

Posted by Art Williams on July 07, 2011

A lot of businesses and organizations have taken the first step and created a Facebook Page. The next step is usually to invite all of your friends to “Like” the page. This usually results in all of 15 “Likes” total. Next you implement a plan to drive a ton of traffic to your Page and it seems to be working, but only a tiny percentage care enough to click that little “Like” button.

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