Recently an acquaintance of mine told me in a (mostly) joking manner that “SEO is voodoo” — implying that search engine optimization is an unknown, and possibly hoakey, entity. And while some of the finer aspects of SEO may occasionally puzzle us, optimizing a page, or a blog article, or an entire website is anything but mystical.
Google recently announced something called the +1 Button. This feature will soon be available to all Google account users (including Gmail and Google Apps users) when logged into Google. Simply click the +1 Button when you find it on a website to promote that page, similar to how the Facebook Like button functions. But that is where the similarities end.
Performing keyword research for your San Antonio website is likely one of the most important strategic activities you can undertake for growing your business or increasing market share. Too often the reasons are overlooked, so let’s consider the big ones:
SEO (search engine optimization) has been a hot topic for a long time; not only in San Antonio, of course, but throughout the wired world. At Digett we’ve been delivering San Antonio SEO services for several years. But today I’m throwing up my hands in surrender, having heard one too many marketers talk about SEO as the silver bullet of internet marketing. Here’s the truth:
The Drupal content management system (CMS) is an SEO powerhouse, a fact undisputed by our San Antonio and other US-based clients. Drupal 7, the latest major release, has even more appeal, from its improved user interface to new powerful features that further enhance Drupal’s regard as a capable web application framework.
In the highly competitive world of pay per click (PPC) advertising, it’s becoming more important than ever for businesses to ensure that their PPC campaigns are highly optimized. The goal is to maximize your return on investment (ROI) by using keywords which are most relevant to your business, and are more likely to result in traffic, conversions, and sales.
About two months ago, Mark and I huddled together with a goal in mind: implement better publishing procedures here at Digett. What resulted was a challenge for ourselves and the entire Digett team to display our skills, put paper to pen, and provide honest-to-goodness thought leadership; I believe the team has responded admirably.
A family friend recently launched a new website for his company and asked me to take a look at the finished product. It's beautiful and professional; it sets the right tone for his customers and makes it easy to contact the company for more information.
It's not going to perform well in search engines, though. One quick look at the source code—the "stuff" that Google sees—let me know.
Just what are Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?
While they appear confusing—and, in the past, may have been considered a luxury—Search Engine Optimization and Marketing are becoming increasingly necessary for your business and your website to do well on the web. Economic and social conditions are influencing the use of the web for information, research, and shopping. Therefore, your website needs to be relevant to your business and goals—and easily located among the growing sea of competitors.
Digett is pleased to announce that Cindy Becker, whose lengthy list of accomplishments knows few bounds, is now a Google AdWords Qualified Individual. Here's the important stuff:
