We’ve all been there. Your team creates an amazing marketing piece or package, and users aren’t biting. They’re not opening it, posting, retweeting, or contacting you. The content is great, but the time investment just isn’t paying off.
At Digett, we pride ourselves on hiring people who embrace our vision and enhance our company’s culture. The newest member of our team is Marketing Coordinator, Emma Ruehl. This transplanted Texan comes to Digett by way of Colorado, and it’s safe to say she fits right in. Emma has already embraced the scorching summer heat and Mexican food as a food group.
I’ll get this out of the way to preface: I use an ad blocker. For awhile, I felt like a hypocrite and was doing my fellow marketers a disservice by supporting the very companies that worked to kill our industry. Then one day it hit me: I think they’re actually helping us.
A few weeks ago I was snookered into watching WrestleMania, the WWE’s yearly wrestle-palooza. It’s ridiculous and clearly fake, but I couldn’t stop watching because it was packed with amazing stories. If only there was a way to bring this storytelling energy into the marketing world!
Content marketing is not easy. It’s not fast, either. But as Van Delden Wastewater Systems learned, it can be one of the most effective ways to increase your company’s online presence and lead generation — provided you begin with a solid strategy and a willingness to adapt it as you go.
Tonight at 8pm Central, President Obama will deliver his sixth State of the Union Address. I’ve not made such a tradition my own, and think now might be a great time to start letting the world know what’s going on at Digett.