The Digett Blog

July 29, 2014 by Amy Peveto
Video marketing lessons from Big Cat Rescue

In 2006 Florida-based nonprofit Big Cat Rescue created a YouTube channel and uploaded their first video. Since then the staff has uploaded hundreds of videos dedicated to educating viewers about big cats. Here’s three lessons their videos can teach you about your video marketing strategy.

July 23, 2014 by Michelle Burk
Recent trends in web design

It seems like the possibilities of web design are becoming endless. I began designing and teaching myself a little bit of coding as a kid during the times when decorating your web page with flashy graphics, scrolling text, and putting a border around everything was cool (or, more like the only thing you could really do with web design).

July 16, 2014 by Jennifer Edwards
Using placebo science to boost your marketing strategy

We’ve witnessed the powerful effects placebos can have in the medical world, but what about marketing? Believe it or not, the placebo effect can be found in marketing situations and, unfortunately, we can’t control how it affects our customers.

July 8, 2014 by Amy Peveto
Earn loyal customers by being human

Loyal customers are hard to come by and harder to keep. Dropping a disliked product or service for a better one is easier than ever, and the onus is on companies to make their customers’ experiences as consistently positive as possible. What’s the best way to do this? The answer may be simpler than you think.

July 2, 2014 by Amy Peveto
Avoid duplicate content issues by syndicating properly

Recently I stumbled across what I thought was a case of plagiarism: one of our client’s blog articles was posted verbatim on someone else’s site. While we quickly discovered that our client knows the other party and gave permission to repost, it was not done properly and brought up some potential duplicate content and SEO concerns.

July 1, 2014 by JD Collier
Insert a block into the WYSIWYG in Drupal

Sometimes what you are looking for is right in front of you. I have been searching for a module to allow me to insert a block into a WYSIWYG field. I tried looking for a Drupal implementation like Wordpress Shortcodes, perhaps the SimpleAd module would do what I'm wanting, maybe there is a Ckeditor plugin written for this? I came up short.

June 25, 2014 by Kelsey Ransom
Marketing and sales must work together for success

Since the beginning of time, marketing has been easily confused with “selling something.” Traditionally, marketing was unexpected and in your face. It was persuading anybody who wanted to listen — and more often those who didn’t want to listen — that the product was something worth buying.

June 24, 2014 by Amy Peveto
Storytelling: the secret to selling a boring idea

The History Channel airs some of the best guilty pleasure shows — none more guilty than Swamp People. The plot is nothing fancy and remains almost unchanged from episode to episode, season to season, so how is it still so popular? It relies on my favorite thing: storytelling.

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