The Digett Blog

May 14, 2013 by Amy Peveto

Outsourcing: The Lazy Marketer’s Secret to Success?
Should you outsource your company’s content creation?

While content marketers agree that content is critical to success, the debate around outsourcing its creation continues raging. Some say it’s laziness or a lack of commitment, while others argue that sometimes it’s the only way. So who’s right?

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May 8, 2013 by Amy Peveto

NPR & Content Marketing Genius
Content marketing lessons from NPR

A longer commute to the new Digett offices means I spend much more time listening to the radio. I started listening to NPR a few months back, and recently it occurred to me that it’s the poster child for successful content marketing.

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May 7, 2013 by Jonathan Dale

Everplans: Behind the Curtain
Building a Drupal website

Everplans.com is a website meant to help people prepare for and deal with death. The previous iteration of their site presented numerous technical challenges, making it difficult for their team to achieve their goals. It became Digett's job to give Everplans a website that works for, not against, its users and administrators. 

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April 30, 2013 by Amy Peveto

3 Marketing Tactics Worth Keeping
3 content marketing tactics that will always be worthwhile.

I was recently talking to a friend who finds what I do complicated. It’s true that content marketing has lots of moving parts, and that trends come and go faster than most people can learn about them, but I shared with him three tactics that will always be worthwhile.

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April 23, 2013 by Amy Peveto

3 Marketing Tactics it’s Time to Ditch
Outdated and unhelpful marketing tactics to drop.

As I’m sure you’ve noticed, the world of marketing rarely stands still. The “Mad Men” days are long since gone, and now is not the time to get stuck in tarpits. Here’s three tactics that are swiftly going the way of the dodo.

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April 17, 2013 by Mark Figart

SEO Needs a New Name
SEO needs a new name.

Digett has made known our opinion on the subject of Search Engine Optimization (SEO) before. Until I ran across this presentation on Slideshare, I had been perpetually bothered by a lack...

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April 16, 2013 by Jonathan Dale

Architecting Long-Term Solutions
Architecting Long-Term Solutions

It takes mere moments for a prospective customer to evaluate you and your business. Every interaction is important and critical to help establish a long term relationship.

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April 9, 2013 by Amy Peveto

Social Media, Blogs, & the Value of ROI
Blogging and social media are part of the same strategy.

Data released earlier this year shows that consumers trust and are heavily influenced by blogs — yet the bulk of brand spend goes to paid advertising, video, and social media. Digital spend is expected to increase this year, but will brands be spending that money wisely?

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