The Digett Blog

May 14, 2012 by Amy Peveto

Why Content Strategy Matters
Why content strategy matters

If you’ve put so much as a toe into the blogging/social media world, you’ve got an idea of the time and effort it takes to continually produce valuable, targeted content. It’s easy to get stuck on the details: headlines, posting frequency, moderation. But it’s important to take a step back...

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May 11, 2012 by JD Collier

Elements of a successful newsletter
Newsletter header on my favorite enews

All of us get newsletters. I'm signed up for everything from my neighborhood news to web programming. The majority of these get less than a 10 second glance before I delete or trash them; but there are one or two I look forward to receiving and read everything they write. What makes these different?

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May 10, 2012 by Valarie Geckler

Beyond "clean & user-friendly": websites with a better purpose
Build websites with a better purpose

When we talk to a client about their initial desires for a new website, 99% of the time the first comment is some variation of: I want a “clean” and “user-friendly” site.

On behalf of the web design industry, let me apologize for every ugly, tough-to-use website you’ve ever had the displeasure of navigating. I’ve seen them too, those websites of nightmares, and frankly,...

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May 9, 2012 by Art Williams

Getting Meta Tags on Views in Drupal 7

Meta elements are an important part of any SEO and even Social Media strategy for a website. Drupal has a number of excellent modules for adding meta tags to nodes, but Views integration is lacking. To add meta tags to a view in Drupal 7 there are two meta tag modules and many hurdles to implementation.

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May 7, 2012 by Amy Peveto

New site launch: MoxiePlay
MoxiePlay website launch

MoxiePlay is the go-to website for women who love NFL football. Members are active on Facebook, but wanted an online hub where they could more easily talk teams, tailgating recipes, and maybe a little trash.

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May 3, 2012 by Amy Peveto

How One COO Uses Social Media for Community Engagement [Interview]
How one COO uses social media to build community engagement

Recently I was lucky enough to talk to Clinton Kabler, COO and co-founder of Book Riot, a website dedicated to books and reading. I love his no-holds-barred thoughts on social media and community engagement, and I think you will too.

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May 2, 2012 by Art Williams

3 Small Modules That Make Good Drupal Websites Great
3 Small Modules That Make Good Drupal Websites Great

Identifying the difference between a good website and a great website has everything to do with the care put into the details. Elements the site visitor never consciously notices combine in such a way as to affect them on a deeper level to convey stability, credibility and competency.

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April 30, 2012 by Amy Peveto

Why Dropping Your Blog for Facebook is a Bad Idea
Why dropping your blog for Facebook is a bad idea

Last week I tweeted out a USA Today article with some statistics on why companies are quitting blogging in favor of social media. I’m glad to see companies embracing new technologies, but troubled by their reasons for abandoning blogging — and the possible ramifications of that abandonment.

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