The Digett Blog

September 30, 2014 by Jennifer Edwards
The 5 Gaps: When the experience doesn’t meet the expectation

There are potholes forming between consumers and businesses. These gaps arise when the customer’s expectation of the service doesn’t quite match up with their actual experience of the service. However, we as service providers are not at a complete disadvantage; understanding the five "gaps" that can lead to unsuccessful delivery of service — and what factors affect them — will...

September 23, 2014 by Travis Flatt
Webforms and Javascript

I like Javascript. There, I said it. It’s all out there floating across the internet, and no doubt my kids will mock me for it twenty years from now when they’re busily developing code via direct brain-link. For now, though, I find it to be a remarkably versatile problem solver for things that just aren’t quite handled by the default behavior of your favorite framework or CMS.

September 19, 2014 by Hannah Zhou
What waitressing can teach us about marketing

Waitresses are the face of your restaurant experience from the moment you take a seat. Simple mistakes (like onions on your burger) can ruin the atmosphere of an entire meal, while great service can uplift an evening.

September 16, 2014 by Amy Peveto
Bad email subject lines damage your marketing and reputation

We hear a lot about how email open rates are a vanity metric that shouldn’t be trusted, but the truth is if you can’t get prospects to open your emails, your email marketing will fail. Here’s just a few reasons why not doing enough to create awesome email subject lines can spell email marketing...

September 10, 2014 by Amy Peveto
New website launch:

Exa Consulting, Inc. develops and deploys oil and gas industry software solutions with Salesforce1. Their new website — — lays out their services clearly and beautifully, making it easy for visitors to pick up the phone.

September 3, 2014 by Amy Peveto
Marketing lessons you can learn from Discount Tire’s amazing service

Taking my car to the shop is never fun. I have to fight for an appointment time, wait around for hours, and spend money fixing things I’m never quite certain were actually broken.

August 27, 2014 by Valarie Geckler

Texas Ranches for Sale, a brokerage firm, markets and locates quality ranches throughout South Texas, the Texas Hill Country and beyond. The new website for Texas Ranches for Sale provides a mobile-friendly, streamlined experience aimed at increasing conversions.

August 26, 2014 by Amy Peveto
Stop looking for blogging inspiration

Consistently creating excellent content for your business is daunting no matter your skill level; this task falls on the shoulders of non-writers more often than not, and recently I’ve noticed an uptick in articles claiming to provide ideas for “inspiration.”

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