The Digett Blog

April 9, 2014 by Gabrielle Kinderknecht
Clamshell or blister packaging can be reusable depending on the design

When creating packages we aim to sell the product, but did we think about how the package gets used after the product is opened? For manufacturers and designers this is something we consider when building a plastic package such as blister or clamshell. We have the opportunity to make sure the plastic we are using is recyclable and if possible reusable.

April 2, 2014 by Wes Mills
facebook advertising just got much more powerful

Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.

April 2, 2014 by Amy Peveto
The big secret to getting hired for your dream internship

I’ve looked at hundreds of resumes and spoken with dozens of applicants for Digett’s internship program, and have learned a lot about the interview process from an employer’s perspective. Ready to hear the single biggest secret to landing your dream internship?

March 25, 2014 by Amy Peveto
Creativity and measuring ROI in marketing campaigns

Consumers are suckers for a great marketing campaign, and apparently so are cats — provided said campaign is covered in catnip. So when Bulk Cat Litter Warehouse needed to send out some direct mail, Rethink Canada created a flyer that caught people’s cats’ attention first.

March 17, 2014 by Wes Mills
Why infographics suck

“Visualize your data!” is a phrase I see smeared around everything that has to do with infographics. It’s time to wake up, folks. Making the font bigger, changing the color, and sprinkling in great looking graphics along with numbers and trend lines isn’t visualizing data.

March 12, 2014 by Gabrielle Kinderknecht
Responsive design is ideal for those whose audience uses mobile and tablets

Today, responsive web design is a way for developers to create smooth transitions between various viewport sizes using media queries. The media queries tell the browser, if a person is viewing from 320px width device, look like this (a condensed version of the desktop version to fit a mobile phone).

March 11, 2014 by Jennifer Edwards
Marketing strategies- Inbound vs. Interruptive

As the Internet and business worlds continue integrating, many businesses are switching from outbound (or “interruption”) marketing to inbound marketing, which provides businesses with an effective way to organically attract customers and build lasting relationships.

March 5, 2014 by Wes Mills
The benefits and challenges of PPC advertising

When it comes to PPC advertising, the benefits almost always outweigh the challenges. Digital advertising is a relatively new medium that offers marketers a plethora of data to optimize that has never existed before. It’s also a world that is ever-changing, which makes it tough to stay ahead of the curve.

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