The Digett Blog

May 19, 2014 by Valarie Geckler
How to make recurring meetings more productive

What is the secret sauce that makes a good meeting? Generally speaking, I try to make sure every meeting I lead has these three components:

May 14, 2014 by Amy Peveto
Are you following email opt-in rules?

If you’re like many of our clients, you’ve got a list of people to whom you are sending content (routinely or not). You may have been emailing this list for years, adding email addresses of prospects, customers, and referral sources. It’s great that you’re making use of one of the most effective marketing tactics, but it’s important you’re doing so according to the law.

May 13, 2014 by Mark Figart
What does the Tao Te Ching teach us about creativity?

If, as Joel Gascoigne writes from Javea, Spain in a recent post, “The key to startup productivity is managing energy, not time,” then a similar concept applies in marketing.

The idea that “in content marketing it’s not quantity...

May 7, 2014 by Wes Mills
Consumer privacy from a marketer's perspective

Privacy, especially on the Internet, is something that’s prevalent in the minds of just about everyone. And when the finger isn’t being pointed towards certain government organizations, people are quick to get out their pitchforks and head for marketers and the organizations that “sell your data.”

May 6, 2014 by JD Collier
Turning down the information overload

The time of internet firsts is over. I don't remember the first email, the first web page, the first email newsletter, the first tweet, the first Facebook post, the first, the first ... and the list goes on and on. I just don't remember any of them.

April 29, 2014 by Amy Peveto
7 reasons to rent our executive office

Looking for a quiet, professional office space in San Antonio? Whether you need a home base for your startup or a place to meet with clients, Digett has got you covered. We have one final executive office for lease at our new offices — and seven reasons you should rent it now.

April 23, 2014 by Jennifer Edwards
Social Media Marketing Trends in 2014

As we fly through another year (is it really almost May already?!), the emergence of social media platforms continues its upward growth. We are seeing a shift in the need for businesses to implement some sort of social media marketing from a suggestion to a necessity.

April 22, 2014 by Amy Peveto
Blogging every day does not make you successful

The pressure on businesses to blog as frequently as possible has reached a new high. There are scads of statistics showing the value of daily blogging, but I’m not sure the cost makes it worthwhile. A heavy focus on quantity can often lead to ignoring quality, which makes everyone suffer.

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