The Digett Blog

October 21, 2014 by Amy Peveto
The importance of editing in content marketing

I think I’ve spent more time editing than I have with my husband. Such is the lot of a person who dedicates her career to stamping out crappy content. In the rush to produce the content “they” say we have to, I worry that we’re skimping on making sure that content is correct.

October 15, 2014 by Jennifer Edwards
Intangible value versus real value

The advertising world is full of tricks and ploys for adjusting consumers’ views on products and services, but what do these tricks actually do? In a TED Talk from 2009 Rory Sutherland presented the idea of how changing perceived value can be just as satisfying as changing the real value. His findings reveal...

October 14, 2014 by Amy Peveto
 Why building a mobile app is probably a waste of time

Mobile apps have taken the world by storm. In Apple’s App store alone there are more than a million, and according to some research we’re spending more of our time online using them than anything else. Despite what some say about the value of apps for businesses, though, I’m still not convinced it’s a good investment for everyone.

October 8, 2014 by Amy Peveto
What to do when someone steals your photo or image

Recently a client discovered some of their photos on a competitor’s website. The situation prompted some great questions: Isn’t our entire website copyrighted? Isn’t stealing photos illegal? What can we do about this?

October 7, 2014 by JD Collier
New Relic APM for Drupal Performance Tuning

New Relic APM (Application Monitoring) is an amazing tool to help you tune the performance of your Drupal website.

September 30, 2014 by Jennifer Edwards
The 5 Gaps: When the experience doesn’t meet the expectation

There are potholes forming between consumers and businesses. These gaps arise when the customer’s expectation of the service doesn’t quite match up with their actual experience of the service. However, we as service providers are not at a complete disadvantage; understanding the five "gaps" that can lead to unsuccessful delivery of service — and what factors affect them — will...

September 23, 2014 by Travis Flatt
Webforms and Javascript

I like Javascript. There, I said it. It’s all out there floating across the internet, and no doubt my kids will mock me for it twenty years from now when they’re busily developing code via direct brain-link. For now, though, I find it to be a remarkably versatile problem solver for things that just aren’t quite handled by the default behavior of your favorite framework or CMS.

September 19, 2014 by Hannah Zhou
What waitressing can teach us about marketing

Waitresses are the face of your restaurant experience from the moment you take a seat. Simple mistakes (like onions on your burger) can ruin the atmosphere of an entire meal, while great service can uplift an evening.

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