The Digett Blog

March 11, 2014 by Jennifer Edwards
Marketing strategies- Inbound vs. Interruptive

As the Internet and business worlds continue to integrate, many businesses are switching from outbound (or “interruption”) marketing to inbound marketing, which provides businesses with an effective way to organically attract customers and build lasting relationships.

March 5, 2014 by Wes Mills
The benefits and challenges of PPC advertising

When it comes to PPC advertising, the benefits almost always outweigh the challenges. Digital advertising is a relatively new medium that offers marketers a plethora of data to optimize that has never existed before. It’s also a world that is ever-changing, which makes it tough to stay ahead of the curve.

March 4, 2014 by Amy Peveto
Guerilla marketing lessons from AMC and The Walking Dead

I have zero interest in following the plot of AMC’s The Walking Dead, but am getting more than a little obsessed with following their season four marketing. It’s Guerrilla marketing at its grossest and finest, and I can’t stop talking about it — which is, of course, the point.

February 25, 2014 by JD Collier
Why I love Pantheon for Drupal hosting

We have been using Pantheon for several months now and I am ready to declare it a strong winner for us. If you haven't experienced it, Pantheon is a hosting platform that is optimized for Drupal.

February 19, 2014 by Jennifer Edwards
 Utilizing video marketing for your business

Businesses are no longer restricted by traditional marketing techniques. The world wide web has opened multiple possibilities in marketing, and video marketing is proving to be one of the most effective ones yet. Contrary to popular belief, video marketing is not just simply throwing a few videos on YouTube. It requires work. Thankfully, there are ways you can optimize your video marketing to ensure its full...

February 18, 2014 by Amy Peveto
Good content starts with strategy

Recently I attended “Don’t be a 5-Second Site,” an AMA San Antonio-hosted meetup where presenter Brittany Tradup of Robot Creative spoke on the challenges of web writing. Tradup shared some great tips on writing for the web, and I want to add more context around the entire subject of website copywriting.

February 12, 2014 by Gabrielle Kinderknecht
Steps in building a portfolio.

In my last blog, I mentioned the steps in creating a personal identity. Branding yourself is an important step in building a portfolio. Your portfolio will be branded with your personal identity and help leave a memorable impression on the employer who you may be showing your portfolio to. Here are some subtle points that...

February 11, 2014 by Wes Mills
facebook advertising is a love hate relationship

After using Facebook Ads regularly for the last five months, there’s a lot I’ve found to love. There’s also a few things that make me want to pull my hair out. Hair-pulling aside, the ubiquity of Facebook makes it an incredibly powerful advertising medium with enough targeting options to keep anyone busy with A/B testing.

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