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Posts about Marketing

May 14, 2012 by Amy Peveto

Why Content Strategy Matters

If you’ve put so much as a toe into the blogging/social media world, you’ve got an idea of the time and effort it takes to continually produce valuable, targeted content. It’s easy to get stuck on the details: headlines, posting frequency, moderation. But it’s important to take a step back...

May 11, 2012 by JD Collier

Elements of a successful newsletter

All of us get newsletters. I'm signed up for everything from my neighborhood news to web programming. The majority of these get less than a 10 second glance before I delete or trash them; but there are one or two I look forward to receiving and read everything they write. What makes these different?

May 3, 2012 by Amy Peveto

How One COO Uses Social Media for Community Engagement [Interview]

How one COO uses social media to build community engagement

Recently I was lucky enough to talk to Clinton Kabler, COO and co-founder of Book Riot, a website dedicated to books and reading. I love his no-holds-barred thoughts on social media and community engagement, and I think you will too.

April 16, 2012 by Amy Peveto

Creating Content: Agency vs. Freelance

I’ve said before that content is the foundation of a successful marketing strategy. And I’ve ~~harped~~ written extensively about ways to create that content. If you’re unable to do your own writing, I recommend hiring someone to do it for you. There are two ways to go outside your...

April 11, 2012 by Art Williams

Why do we talk about Drupal so much?

As a client or potential client of Digett you probably have taken a look through our blog posts and wondered why we bother posting technical articles about Drupal. Some people think, “That’s not what a client wants to read.” or “Prospects aren’t interested in all that technobabble.” But as a client—ours or anyone else’s—the technical materials should be...

March 26, 2012 by Amy Peveto

Why Your Company Needs a Mobile Website

Have you ever accessed your company’s website with a smartphone or tablet? I can almost guarantee your customers have. Millions of mobile searches happen daily, and research predicts that by 2015 more people will access the Internet through their phone than their computer.

March 5, 2012 by Amy Peveto

The Gibbs Guide to Marketing

I’m a big fan of the CBS show “NCIS,” and an even bigger fan of team leader Special Agent Leroy Jethro Gibbs. He’s prickly and prone to back-of-the-head slapping, but he’s also a potential source of great inspiration for marketers.

February 13, 2012 by Amy Peveto

The Three Musketeers and Marketing

Last week I finally gave up on trying to read Alexandre Dumas’ classic novel The Three Musketeers. It was a valiant effort, but in the end it just wasn’t worth the confusion. Reading felt vaguely like torture, so I sent the tale packing. What does this have to do with marketing, you ask? Excellent question!

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