Posts about Marketing

October 15, 2014 by Jennifer Edwards
Intangible value versus real value

The advertising world is full of tricks and ploys for adjusting consumers’ views on products and services, but what do these tricks actually do? In a TED Talk from 2009 Rory Sutherland presented the idea of how changing perceived value can be just as satisfying as changing the real value. His findings reveal...

September 30, 2014 by Jennifer Edwards
The 5 Gaps: When the experience doesn’t meet the expectation

There are potholes forming between consumers and businesses. These gaps arise when the customer’s expectation of the service doesn’t quite match up with their actual experience of the service. However, we as service providers are not at a complete disadvantage; understanding the five "gaps" that can lead to unsuccessful delivery of service — and what factors affect them — will...

September 19, 2014 by Hannah Zhou
What waitressing can teach us about marketing

Waitresses are the face of your restaurant experience from the moment you take a seat. Simple mistakes (like onions on your burger) can ruin the atmosphere of an entire meal, while great service can uplift an evening.

September 16, 2014 by Amy Peveto
Bad email subject lines damage your marketing and reputation

We hear a lot about how email open rates are a vanity metric that shouldn’t be trusted, but the truth is if you can’t get prospects to open your emails, your email marketing will fail. Here’s just a few reasons why not doing enough to create awesome email subject lines can spell email marketing...

September 3, 2014 by Amy Peveto
Marketing lessons you can learn from Discount Tire’s amazing service

Taking my car to the shop is never fun. I have to fight for an appointment time, wait around for hours, and spend money fixing things I’m never quite certain were actually broken.

July 29, 2014 by Amy Peveto
Video marketing lessons from Big Cat Rescue

In 2006 Florida-based nonprofit Big Cat Rescue created a YouTube channel and uploaded their first video. Since then the staff has uploaded hundreds of videos dedicated to educating viewers about big cats. Here’s three lessons their videos can teach you about your video marketing strategy.

July 16, 2014 by Jennifer Edwards
Using placebo science to boost your marketing strategy

We’ve witnessed the powerful effects placebos can have in the medical world, but what about marketing? Believe it or not, the placebo effect can be found in marketing situations and, unfortunately, we can’t control how it affects our customers.

July 8, 2014 by Amy Peveto
Earn loyal customers by being human

Loyal customers are hard to come by and harder to keep. Dropping a disliked product or service for a better one is easier than ever, and the onus is on companies to make their customers’ experiences as consistently positive as possible. What’s the best way to do this? The answer may be simpler than you think.

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