Posts about Marketing

January 20, 2012 by Amy

How to Create & Promote a Whitepaper [Free Download]
How to create and promote a whitepaper

Like most businesses, we know you want to generate leads and keep your sales funnel full. Making sales through referrals, networking or even cold calling may be working for you, but did you know that your website can generate qualified leads, too?

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December 19, 2011 by Amy

PR Suicide? Sweden Hands Its Twitter Account Over to Citizens
Sweden gives its Twitter account to citizens

How much do you trust your customers? If you’re Sweden, apparently it’s a lot — it’s giving its citizens access to the @Sweden Twitter account. Each week as part of Curators of Sweden, a single citizen will be given exclusive access to the account, with carte blanche for posting. Is this a recipe for success, or disaster?

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December 15, 2011 by Amy

“Is Anybody Reading This?” Writing Content for the Web [Webinar Recording]
Writing for the Web webinar recording and slides

Thank you again to everyone who joined us for the Writing Content for the Web webinar. If you want to see it again, or if you missed it the first time around, check out the slides and transcript available below. And let us know what you think in the comments!

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December 12, 2011 by Amy

11 Marketing Myths of 2011
Marketing myths 2011

As the year draws to a close, it’s time to take a look at the marketing myths that have reigned supreme—and annoyed me to no end—since January. This is by no means an exhaustive tally, so feel free to leave any of your additions to this list in the comments!

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November 16, 2011 by Amy

“Is Anybody Reading This?” Writing Content for the Web [Webinar]
Writing content for the web webinar

You spent days writing your website’s content, but is anyone actually reading it? Do your website’s pages explain succinctly who you are and what you do? Do they explain your services or products accurately, and quickly answer visitors’ questions and tell them what to do next? Or do visitors have to wander through complex navigation and dig through paragraphs filled with “insider”...

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November 7, 2011 by Amy

The Art of the Limited Time Offer
How to create a successful limited time offer

It’s coming to the end of the year — is your marketing feeling a little stale? Here’s some tips on how to create a limited time offer that can boost your leads and sales, and breathe some life into your marketing strategy.

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October 31, 2011 by Amy

The 4 Scariest Types of Marketers (and How to Avoid Them)
How to spot a bad marketer

In honor of today’s spooky holiday, I’m going to talk a little about bad marketers. Here are the four scariest marketing monsters with whom you should avoid working, no matter the time of year.

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October 27, 2011 by Valarie

Confessions: Annoying habits of an overly-conscientious marketer

With great internet knowledge, comes great internet responsibility. A hyper-awareness of how I use the internet for marketing makes me do some weird things.

Psst! These are my secrets. (Marketing-related secrets, at least.) Can I hear some of yours?

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