Posts about Marketing

July 16, 2014 by Jennifer Edwards
Using placebo science to boost your marketing strategy

We’ve witnessed the powerful effects placebos can have in the medical world, but what about marketing? Believe it or not, the placebo effect can be found in marketing situations and, unfortunately, we can’t control how it affects our customers.

July 8, 2014 by Amy Peveto
Earn loyal customers by being human

Loyal customers are hard to come by and harder to keep. Dropping a disliked product or service for a better one is easier than ever, and the onus is on companies to make their customers’ experiences as consistently positive as possible. What’s the best way to do this? The answer may be simpler than you think.

June 25, 2014 by Kelsey Ransom
Marketing and sales must work together for success

Since the beginning of time, marketing has been easily confused with “selling something.” Traditionally, marketing was unexpected and in your face. It was persuading anybody who wanted to listen — and more often those who didn’t want to listen — that the product was something worth buying.

June 24, 2014 by Amy Peveto
Storytelling: the secret to selling a boring idea

The History Channel airs some of the best guilty pleasure shows — none more guilty than Swamp People. The plot is nothing fancy and remains almost unchanged from episode to episode, season to season, so how is it still so popular? It relies on my favorite thing: storytelling.

June 18, 2014 by Michelle Burk
Graphic design is everywhere, and businesses need it

The other week I was browsing around Tumblr, a habit I often times find myself doing. I randomly stumbled upon a post with a screenshot from a segment of the Today Show featuring the “Top 5 Most Useless College Majors.” Slated on that list at number four was "Communication Arts & Graphic Design."

June 11, 2014 by Wes Mills
Stronger google analytics

Google Analytics is a wonderful tool that offers a plethora of data and undoubtedly the most ubiquitous web analytics tool out there. With all of that data, it makes it incredibly easy to lose the signal through the noise — the less important metrics can easily overshadow your actionable insights. If you aren’t using custom segments or reports, you’re losing the signal.

June 10, 2014 by Jennifer Edwards
Customer Service moving to social media

As social media platforms continue merging with the marketing world, there has been a transformation in the way customers can interact with a company, both positively and negatively. These social media platforms provide businesses the ability to connect and communicate with their target audience, allowing the audience to learn about the company, and ask questions or provide feedback.

May 7, 2014 by Wes Mills
Consumer privacy from a marketer's perspective

Privacy, especially on the Internet, is something that’s prevalent in the minds of just about everyone. And when the finger isn’t being pointed towards certain government organizations, people are quick to get out their pitchforks and head for marketers and the organizations that “sell your data.”

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