Posts about Marketing

April 16, 2014 by Amy Peveto
Google adds unsubscribe links to email headers

As of February 2014, you might have noticed small “Unsubscribe” links appearing in the headers of some of the promotional emails you receive. This is an attempt by Google to fight spam, and it’s making some companies nervous. Fortunately there’s nothing to worry about — provided you’re following the rules.

April 2, 2014 by Wes Mills
facebook advertising just got much more powerful

Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.

March 25, 2014 by Amy Peveto
Creativity and measuring ROI in marketing campaigns

Consumers are suckers for a great marketing campaign, and apparently so are cats — provided said campaign is covered in catnip. So when Bulk Cat Litter Warehouse needed to send out some direct mail, Rethink Canada created a flyer that caught people’s cats’ attention first.

March 11, 2014 by Jennifer Edwards
Marketing strategies- Inbound vs. Interruptive

As the Internet and business worlds continue to integrate, many businesses are switching from outbound (or “interruption”) marketing to inbound marketing, which provides businesses with an effective way to organically attract customers and build lasting relationships.

March 5, 2014 by Wes Mills
The benefits and challenges of PPC advertising

When it comes to PPC advertising, the benefits almost always outweigh the challenges. Digital advertising is a relatively new medium that offers marketers a plethora of data to optimize that has never existed before. It’s also a world that is ever-changing, which makes it tough to stay ahead of the curve.

March 4, 2014 by Amy Peveto
Guerilla marketing lessons from AMC and The Walking Dead

I have zero interest in following the plot of AMC’s The Walking Dead, but am getting more than a little obsessed with following their season four marketing. It’s Guerrilla marketing at its grossest and finest, and I can’t stop talking about it — which is, of course, the point.

February 19, 2014 by Jennifer Edwards
 Utilizing video marketing for your business

Businesses are no longer restricted by traditional marketing techniques. The world wide web has opened multiple possibilities in marketing, and video marketing is proving to be one of the most effective ones yet. Contrary to popular belief, video marketing is not just simply throwing a few videos on YouTube. It requires work. Thankfully, there are ways you can optimize your video marketing to ensure its full...

February 11, 2014 by Wes Mills
facebook advertising is a love hate relationship

After using Facebook Ads regularly for the last five months, there’s a lot I’ve found to love. There’s also a few things that make me want to pull my hair out. Hair-pulling aside, the ubiquity of Facebook makes it an incredibly powerful advertising medium with enough targeting options to keep anyone busy with A/B testing.

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