Posts about Marketing

April 7, 2015 by Amy Peveto
Marketing ideas from the WWE and WrestleMania

A few weeks ago I was snookered into watching WrestleMania, the WWE’s yearly wrestle-palooza. It’s ridiculous and clearly fake, but I couldn’t stop watching because it was packed with amazing stories. If only there was a way to bring this storytelling energy into the marketing world!

February 10, 2015 by JD Collier
Relationships that last

In the spirit of the month of February and Valentine's Day...

Can we be sappy?

Will you be our Valentine?

December 23, 2014 by Amy Peveto
Writing tips for reaching your audience

I love writing, but it’s a tough gig. Relying on blogging “inspiration” is a terrible strategy, so you have to get used to knuckling down and just getting it done — and getting it done right.

December 10, 2014 by Jennifer Edwards
How to prepare your marketing for the holidays

Although Black Friday has come and gone, we are still just getting into the holiday shopping season. Don’t wait any longer to pump up your marketing strategy — now is the time to give your customers some holiday cheer. Here are three ways you can improve your marketing this holiday season.

November 19, 2014 by Mark Figart
Make your product better

In classic marketing academia, the so-called "Four P's" comprising the "marketing mix" are product, price, place, and promotion. Since the dawn of the age of mass media, the marketer's job may have centered most around "promotion".

November 11, 2014 by Jennifer Edwards
Think mobile: writing great content with simple sentences

At the 2014 Content Strategy Summit, Ginny Redish discussed the do’s and don’t of content writing. Her most important tip: think mobile. But what does this mean for our content? Let’s go over how to create killer content that is easy to read and adaptable across multiple devices.

October 15, 2014 by Jennifer Edwards
Intangible value versus real value

The advertising world is full of tricks and ploys for adjusting consumers’ views on products and services, but what do these tricks actually do? In a TED Talk from 2009 Rory Sutherland presented the idea of how changing perceived value can be just as satisfying as changing the real value. His findings reveal...

September 30, 2014 by Jennifer Edwards
The 5 Gaps: When the experience doesn’t meet the expectation

There are potholes forming between consumers and businesses. These gaps arise when the customer’s expectation of the service doesn’t quite match up with their actual experience of the service. However, we as service providers are not at a complete disadvantage; understanding the five "gaps" that can lead to unsuccessful delivery of service — and what factors affect them — will...

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