In college I studied economics, so my textbooks never mentioned the "Four P's" that the marketing students were reading about. This didn't stop me, though, from plunging head-first into marketing in one of my first jobs after graduation.
I love it when someone as typically elegant and gracious as Seth takes such a cynically facetious slant.
Ran across a great New York Times article on why company principles may want to consider taking up blogging. For the credibility.
It was just a few months ago that something got me quite interested in learning more about Drupal. I don't remember why, honestly, although it may very well have been a site like drupalsites.net , where one can view scores of sites that have been built on this blossoming content managem
We are, at Digett, embarking on a journey of risk in the form of a new marketing campaign. We have accepted the challenge of attracting 100 attendees to the May 23 Boerne Chamber of Commerce networking breakfast. Normally we see between 40 and 60, so this represents a significant shift. But we think the goal is attainable through a little clever marketing.
We've seen a flurry of activity recently from customers who want to send out sophisticated email campaigns. We often find it tedious to educate our customers regarding the notion that the purpose of an email campaign is not to sell.
That's right; email campaigns are not for selling.
Used properly, the value of email campaigns lies in their use as a tool for building relationships.
We have developed the habit of recommending that clients avoid making their email addresses spider-accessible. That is, rather than including linked email addresses directly in their pages, we have them use other techniques to hide their email addresses while maintaining a user-friendly approach for users to contact them via email. One rather traditional way is to use contact forms.
Rules of thumb are not always a legitimate claim, and can really drive folks to make poor decisions. I ran across a couple in this article:
