It’s mid-morning and my cell phone rings. I’m between tasks and haven’t talked to a soul all morning. I need to hear a voice, even if I don’t recognize the caller’s number. Surprisingly it’s not spam, and the lady on the other end, the owner of an MSP in Dallas, explains that she needs a new website. I try to get her to describe the problem.
“What’s wrong with the website now?”
Go big or go home. (- ubiquitous)
I first heard the quote above in 2001. It was a company mantra introduced by a new CEO who had been brought in to save our ailing company, one of the many beneficiaries, and subsequent victims, of the dot-com bubble. Four months later the firm shut its doors. We went home.
Although Black Friday has come and gone, we are still just getting into the holiday shopping season. Don’t wait any longer to pump up your marketing strategy — now is the time to give your customers some holiday cheer. Here are three ways you can improve your marketing this holiday season.
At the 2014 Content Strategy Summit, Ginny Redish discussed the do’s and don’t of content writing. Her most important tip: think mobile. But what does this mean for our content? Let’s go over how to create killer content that is easy to read and adaptable across multiple devices.
I think I’ve spent more time editing than I have with my husband. Such is the lot of a person who dedicates her career to stamping out crappy content. In the rush to produce the content “they” say we have to, I worry that we’re skimping on making sure that content is correct.
The advertising world is full of tricks and ploys for adjusting consumers’ views on products and services, but what do these tricks actually do? In a TED Talk from 2009 Rory Sutherland presented the idea of how changing perceived value can be just as satisfying as changing the real value. His findings reveal some interesting things for both advertisers and consumers.
Google Analytics is a wonderful tool that offers a plethora of data and undoubtedly the most ubiquitous web analytics tool out there. With all of that data, it makes it incredibly easy to lose the signal through the noise — the less important metrics can easily overshadow your actionable insights. If you aren’t using custom segments or reports, you’re losing the signal.
What is the secret sauce that makes a good meeting? Generally speaking, I try to make sure every meeting I lead has these three components:
Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.
“Visualize your data!” is a phrase I see smeared around everything that has to do with infographics. It’s time to wake up, folks. Making the font bigger, changing the color, and sprinkling in great looking graphics along with numbers and trend lines isn’t visualizing data.
