Posts about Tools of the Trade

April 23, 2013 by Amy Peveto

3 Marketing Tactics it’s Time to Ditch
Outdated and unhelpful marketing tactics to drop.

As I’m sure you’ve noticed, the world of marketing rarely stands still. The “Mad Men” days are long since gone, and now is not the time to get stuck in tarpits. Here’s three tactics that are swiftly going the way of the dodo.

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April 16, 2013 by Jonathan Dale

Architecting Long-Term Solutions
Architecting Long-Term Solutions

It takes mere moments for a prospective customer to evaluate you and your business. Every interaction is important and critical to help establish a long term relationship.

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March 14, 2013 by Jeff Lamboy

What Not to Do in Project Management
Start simple with process and project management

This week JD shared some wisdom regarding process and how it can help guide your project to success. I wanted to follow up and share some points to help you get started in establishing some processes.

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February 28, 2013 by Jeff Lamboy

Tools of the Collaborative Trade
Cloud-powered business productivity tools

There are tools I use everyday to conduct business and keep myself organized. Often I find I am inundated with new apps to simplify both my business and my personal life. I love to try new things, but in reality, I need tools that are reliable and accessible 24/7.

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December 11, 2012 by Mark Figart

How the CMS Fails Marketing
It's time to rethink our approach to how we manage the content lifecycle.

The so-called modern web Content Management System (CMS) has outlasted its utility and is failing content marketers. And still, it is one of the most important tools that we at Digett leverage on behalf of our enterprise clients in the deployment of systems to store and display content to an audience in the form of a website.

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November 13, 2012 by JD Collier

Speed up your Photoshop workflow, slice and output CSS3 code from Photoshop
Slicy and CSS3Ps can speed up your Photoshop slicing workflow

When I discover a new product or service that is amazing, I have to share…especially when something small has a big impact. I recently discovered two new tools that help you speed up the development process by auto-slicing a Photoshop file and generating CSS3 for your layer styles.

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July 17, 2012 by Mark Figart

Website CMS: Epicenter of a Content Marketer’s Universe
Choosing a CMS

Last week I outlined some thoughts pertaining to making sound investments in marketing infrastructure. I thought I might hone in on more “practice” and avoid so much theory for this post.

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July 9, 2012 by Mark Figart

Measure Twice, Cut Once
Implementing digital marketing

Today’s content marketing exec is in the hot seat to understand and leverage more technology than her predecessors. The depth and breadth of tools alone can seem intimidating, especially when considered in the context of the unprecedented velocity of change in the industry.

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