Posts about Tools of the Trade

April 2, 2014 by Wes Mills
facebook advertising just got much more powerful

Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.

March 17, 2014 by Wes Mills
Why infographics suck

“Visualize your data!” is a phrase I see smeared around everything that has to do with infographics. It’s time to wake up, folks. Making the font bigger, changing the color, and sprinkling in great looking graphics along with numbers and trend lines isn’t visualizing data.

March 5, 2014 by Wes Mills
The benefits and challenges of PPC advertising

When it comes to PPC advertising, the benefits almost always outweigh the challenges. Digital advertising is a relatively new medium that offers marketers a plethora of data to optimize that has never existed before. It’s also a world that is ever-changing, which makes it tough to stay ahead of the curve.

February 25, 2014 by JD Collier
Why I love Pantheon for Drupal hosting

We have been using Pantheon for several months now and I am ready to declare it a strong winner for us. If you haven't experienced it, Pantheon is a hosting platform that is optimized for Drupal.

February 11, 2014 by Wes Mills
facebook advertising is a love hate relationship

After using Facebook Ads regularly for the last five months, there’s a lot I’ve found to love. There’s also a few things that make me want to pull my hair out. Hair-pulling aside, the ubiquity of Facebook makes it an incredibly powerful advertising medium with enough targeting options to keep anyone busy with A/B testing.

January 28, 2014 by Amy Peveto
Blog manager’s guide to publishing articles

Managing an effective blog is a long-term effort, and a challenge. It requires the patience of Job, the ability to plan flexibly, and more dedication on day 1,000 than on day one. If you’re ever going to get your team on board and build a successful blog, there are five things you must do.

January 16, 2014 by Mark Figart
Static websites paired with a good CMS is a match made in heaven.

I’m going out on a limb by saying we may be on the cusp of a revolution as it relates to how we build, deploy and manage websites. That’s a strong claim, but witness the new Reese’s candy of web technologies: Static files combined with the content management system. Separately each has a certain charming flavor along with any number of nutritional deficiencies. Together, though, they create a...

January 14, 2014 by JD Collier
WordPress plugins I install on every project

We are a Drupal shop. I am a Drupal enthusiast. Drupal is my preferred solution. I love Drupal. Ok, I’ve gotten that out so everyone knows where I’m coming from … now I can tell you my little secret — I love WordPress too.

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