Posts about Tools of the Trade

February 1, 2012 by Art

Battle of the Drupal 7 Modules: CKEditor vs WYSIWYG
CKEditor for Drupal logo

CKEditor is the WYSIWYG (What You See Is What You Get) editor of choice around the Digett office. While some may bemoan the use of a WYSIWYG editor at all, even an experienced developer can usually save a lot of time during content entry by using one. Drupal does not come with a built-in editor but there are many excellent options; CKEditor is the cream of the crop.

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January 24, 2012 by Mark

Want advice about video? Tell a story.
Use video to tell a story

After a recent insightful conversation with Stephen Mick of Proof Creative in Austin, I felt like I had to capture his advice in a post. I'm positioning it as advice to digital agencies, but anyone should be able to extract value from it. My apologies to Stephen in advance if I've misrepresented anything he intended to say.

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January 5, 2012 by Valarie

My site is broken! How to talk to developers to get help fast.
How to talk to developers to get website problems fixed

“My site is broken” is one of the worst phrases in the universe. Horrible for you, Ms. Client, because you’re faced with frazzled technology you’re unable to fix yourself. It stinks for web developers too because it’s normally not enough information to allow them to help you promptly.

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November 11, 2011 by jd

There's more to life than Photoshop! Use a wireframing tool first.
Balsamiq is a great tool for wireframing

When we get a new client, we're excited. The designer can't wait to jump into Photoshop and make something beautiful. The developer can't wait to see the Photoshop comps and start programming. But we're missing a step!

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October 21, 2011 by jd

Business tools of the trade
Business tools of the trade

We all depend on tools to do our jobs. We recently talked about the tools we use on our Macs and PCs. Today, we wanted to talk about the tools we use as a business. They are not perfect, but I've used many competing products and I'm happy with the tools we use. In no particular order, here...

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October 14, 2011 by jd

Be a Drupal opportunist. Use the right tool at the right time.
Enhance Drupal with other products

Drupal is a powerful content management system. I sometimes joke with clients that I've used every CMS out there but I landed on Drupal because of its flexibility and power.

The truth is, I'm an opportunist; I pull together a suite of solutions based on budget and requirements. Sometimes I may do everything in Drupal....

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September 26, 2011 by Amy

AdWords Ad Extensions, Part II: Sitelinks Extensions & Product Extensions
Google AdWords Sitelinks Extensions and Product Extensions

As part of our discussion of Ad Extensions last week I showed you the basics of Location Extensions and Call Extensions. This week we’re going to step it up a bit as I give you a crash course in the two more complex Ad Extension features: Sitelinks and Product Extensions.

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September 19, 2011 by Amy

AdWords Ad Extensions, Part I: Location & Call Extensions
Google AdWords Location and Call Extensions

One of the cool things about Google AdWords is that there are lots of little hidden features you can use to get ahead of the competition. The Ad Extensions feature gives you four cool ways to expand and increase your ads’ effectiveness, and I’ll be talking about two of those ways today.

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