A few years ago I used Xobni on Outlook, but after making the change to Gmail/Google Apps for all of my email accounts I had to say goodbye to Xobni. Now there is hope again for me and other Gmail users, as it was just announced that Xobni is in private beta with a new gadget for Gmail. I received my invitation about a week ago and have been testing it.
Twitter is exciting because it gives businesses yet another opportunity to get their brand and products in front of prospective customers. Like with any new medium, however, there’s a right way to do things, and a wrong way. Here are eight things you should never do on Twitter.
Do you wish that you could track the success of your offline marketing engagements to the same degree as those online? Leveraging your mobile marketing using QR codes might be the solution to your problem.
A little over a month ago, Amy wrote a great post with advice on how to create an editorial calendar. She offers guidance about planning, executing and making an editorial calendar work. One question was left unanswered: how do I get my team publishing regularly without making them hate it?
Okay, so if you don't want to listen to Digett tell you how awesome Hubspot is, then maybe hearing Google and Salesforce.com sing their praises will get your attention. Today Hubspot announced a new $32 million round of financing by the two giants of SaaS (software as a service), along with Sequoia Capital.
The takeaway? From our perspective it's a home run for us personally, because:
Business blogging is a lot like exercise: you know you should do it because it’s good for you, and because you’ve seen friends succeed at it; but taking that first step feels a lot like doing a trapeze act without a safety net.
Pizza and ranch dressing. Chocolate and peanut butter. Batman and Robin. Sonny and Cher.
Life is about great pairings, and we’re excited to announce one more.
Digett has officially partnered with HubSpot, and we’re celebrating by not only revamping our website, but also by rededicating ourselves to our goals: to provide our clients with the resources they need to grow their businesses.
HubSpot’s goal is to provide software, resources, and great advice to businesses, enabling them to “get found” by more prospects, and convert a higher percentage of those prospects into customers.
Their methodology is simple. HubSpot:
Automated marketing often is a misunderstood concept, particularly as many think it just takes the form of email autoresponders. These are the awkwardly distant "I'm out of the office and having more fun than you" kind of replies or robot-like missives that come with return addresses beginning with things like "DONOTREPLY." They rarely communicate something of value and often sound like they were written for a poorly translated Atari video game. But it doesn't have to be that way.
Miscommunication, my friends, can lead to embarrassing results. While writing for my college newspaper, I found myself covering the landfall of hurricane Katrina (from afar). The story, the focus of the front page, quoted speculation from experts that Katrina could be the most costly hurricane in United States history.
“Early estimates,” I wrote, “place costs upwards of $25 dollars.”
Go ahead, read that again. Indeed, it says that the natural disaster would cost no more than a Jackson and a Lincoln.
If we had more room in our header areas, I'd tack "for you" onto the end—that's one of the crucial points of this post, after all. In the course of doing what I do, I come across all kinds of email templates, and one truth emerges: the perfect email template is what works best for your organization and your readers. There's no one-size-fits-all solution.
Finding your own sweet spot, however, can be challenging. And while I was fully prepared to dive into the research and present some high-falutin' scientific evidence for your edification, I figured show-and-tell might be more meaningful. Let's take a look at some examples—two created by Digett, one not—that work.
