The Digett Blog

February 1, 2010 by Valarie Geckler

While no two websites are exactly alike, the process of creating those unique websites is actually fairly routine. Every website Digett delivers goes through a a series of phases to ensure consistency and quality of the end product.

Not every step is appropriate for every project or client. We frequently abbreviate certain steps, since not every item is appropriate for every case. At the onset of a project...

February 1, 2010 by AMac

One of the more important decisions to be made when designing your website is choosing color. Color plays in integral role in the impact your site has on visitors. To be sure to make a positive impact, consider learning a bit about the psychology of color.

January 27, 2010 by Zachary

In this industry, we hear a lot of snarky talk about traditional media and how practitioners "just don't get it." From my vantage point, the same could be said for engagement practitioners; if anything, their condescension comes with a great deal of irony.

Still, there are good points to be made about the viability of pouring resources into traditional, "interruption" marketing techniques, particularly as...

January 5, 2010 by Valarie Geckler

Website projects can be overwhelming for the uninitiated, but they don't have to be.

When engaging a development firm, the two parties are agreeing to work together to create a finished web product in a certain amount of time for a certain budget. There's a lot of interdependency to deliver all those things as expected, and it can be easy for things to go wrong.

January 4, 2010 by AMac

Not all site designs are easy; some, you have to work for. And by some, I mean all of them.

Recently, I had to work out a problem with a site showcasing logos on a black background. The problem was the logo files I had were JPEGs of each on a white background. Laying out these white rectangle logos on the...

January 3, 2010 by Zachary

The New Year's Diet has become a staple resolution for many—not us, of course, but other people—and for good cause. In the course of a busy week, our thoughts of eating well and exercising quickly devolve into a maelstrom of fast food, microwave dinners, and "quality" time in front of our televisions. It's rarely intentional—it just ... happens.

December 31, 2009 by Zachary

As I write, the clock has yet to chime midnight on December 31; however, all indications are that 2009 was the Year of Facebook, for both personal and business communication. The five-year-old social network has become a behemoth of users and capital, and marketers like myself have been forced to spend...

November 30, 2009 by Valarie Geckler

A family friend recently launched a new website for his company and asked me to take a look at the finished product. It's beautiful and professional; it sets the right tone for his customers and makes it easy to contact the company for more information.

It's not going to perform well in search engines, though. One quick look at the source code—the "stuff" that Google sees—let...

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