The Digett Blog

April 14, 2010 by Cindy

This week, we had the privilege of taking a tour of Rancho Cortez, a real Texas dude ranch. Our tour guide and owner, Mary Cortez, started the afternoon with a tasty Tex-Mex lunch, and we had time to visit, meander around, and have a look for ourselves before the "official" tour started.

There is something special about being...

April 12, 2010 by Zachary

About two months ago, Mark and I huddled together with a goal in mind: implement better publishing procedures here at Digett. What resulted was a challenge for ourselves and the entire Digett team to display our skills, put paper to pen, and provide honest-to-goodness thought leadership; I believe the team has responded admirably.

April 7, 2010 by Zachary

The Digett team was discussing a recent project the other day, and the talk turned 'round to the style guide we were creating for the client. Now, if you've ever been in charge of maintaining or using a corporate style guide, you know they tend to inspire a mix of derision and fear.

I should know. In a previous job, I was responsible for maintaining the company's style guide—a 67-page, brightly highlighted...

April 7, 2010 by AMac

Photography plays an important role in any website. It's a powerful and dynamic tool that can be used to communicate your brand personality or simply sell a product. Choosing the right imagery for your website can be a tedious task, but getting it right makes all the difference.

Before we get into specifics about what to look for in a stock photo, let's talk a little bit about where to look.

April 5, 2010 by Valarie Geckler

Though we usually have our noses to the grindstone in the Digett team room, we can't help but take time to celebrate our recent accomplishments. Join us in welcoming three new Digett sites to the World Wide Web: Action Restoration, Silver Sage Corral Senior Activity Center, and the San Marcos, Texas, Convention and Visitor Bureau. 

April 1, 2010 by Zachary

Of all the principles of content strategy, governance seems to be the one treated most as an afterthought. Strategy firms/agencies don't perform it (typically), large businesses want the technology to do it (automatically), and small businesses don't want to spend any money on it (tragically). I'm part of the first and I don't often work with the second, so I'll address only the third:

Whatever your...

March 31, 2010 by Mark Figart

Something a peer of mine said recently got me to thinking about Digett and about what our firm does for our clients—something I've had occasion to think about in the past, thanks to misconceptions about Digett's purpose. Because ongoing relevance in the marketplace requires changes in strategy and tactics, we have navigated...

March 29, 2010 by Alex

Choosing the right tool for a project can sometimes be easy. For example, when driving a nail, the obvious choice would be a hammer, or when splitting some wood, a saw would be the best tool in the box. Sometimes we know the tools we need but don't have them at our disposal, like the time my father-in-law asked me to help him paint a room. What he failed to mention was he only had two small four-inch brushes—not...

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