The Digett Blog

July 28, 2010 by Zachary

Automated marketing often is a misunderstood concept, particularly as many think it just takes the form of email autoresponders. These are the awkwardly distant "I'm out of the office and having more fun than you" kind of replies or robot-like missives that come with return addresses beginning with things like "DONOTREPLY." They rarely communicate something of value and often sound like they were written for a...

July 23, 2010 by Zachary

Normally, we're a humble bunch of folks; we put on our pants one leg at a time and get to work (cough) early to get a leg up, all without fanfare, ticker-tape parades, or floats. That said, we don't turn up our noses when an award comes our way, especially if it's for the third year in a row.

That being the case, we're pleased to announce the...

July 9, 2010 by AMac

A couple of days ago, I came across this video of a man who was, shall we say, emotional about a double rainbow he finds in his front yard—a complete double rainbow, all the way.

The first time I watched, I thought it was pretty funny, but upon watching a second and third time, I found myself wiping away tears of laughter. So naturally I shared the video with my peeps here at Digett, and soon we were...

July 6, 2010 by Valarie Geckler

Miscommunication, my friends, can lead to embarrassing results. While writing for my college newspaper, I found myself covering the landfall of hurricane Katrina (from afar). The story, the focus of the front page, quoted speculation from experts that Katrina could be the most costly hurricane in United States history.

“Early estimates,” I wrote, “place costs upwards of $25 dollars.”

Go ahead, read...

June 30, 2010 by Zachary

If we had more room in our header areas, I'd tack "for you" onto the end—that's one of the crucial points of this post, after all. In the course of doing what I do, I come across all kinds of email templates, and one truth emerges: the perfect email template is what works best for your organization and your readers. There's no one-size-fits-all solution.

Finding your own sweet spot, however, can be...

June 29, 2010 by Kathryn

Ed. Note: Learn how to theme the comment form in Drupal 7.

I’ve grown to have an affinity for Drupal’s hook_form_alter function. Truly, modifying a form doesn’t have to be as complicated as it may seem. One of the...

June 18, 2010 by Amy Peveto

Information Architecture has always been an important part of website design; if a website is too difficult to navigate, users are unlikely to stick around. It is the IA’s job to think like a user and structure the website accordingly. IAs sometimes operate as graphic designers and often are responsible for SEO (search engine optimization), thus contributing to a rather unwieldy job description. But until...

June 11, 2010 by Amy Peveto

I like to think that I was a librarian in another life. Although the strict organization of every single item (heaven!) would have been a perk, the best part of such a job would be all the instances in which I could match up a reader with the perfect book—all the times I could see people’s imaginations come to life because of stories that I found for them.

Yet if you asked me what my dream job would be (and...

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