The Digett Blog

April 21, 2010 by Zachary

Normally, I leave all the artsy talk about graphics to Andrew, and for good reason. However, my background includes editorial work, and art selection is an important part of that role. Properly sourced and prepared artwork can set the tone for any content item, but the process is often done outside the glare of critical eyes (except in...

April 14, 2010 by Kathryn

Six months ago I wrote a blog post called Cooking up a Homemade Drupal Theme. A visitor recently submitted a comment to my article that's left me contemplating the target audience for...

April 14, 2010 by Cindy

This week, we had the privilege of taking a tour of Rancho Cortez, a real Texas dude ranch. Our tour guide and owner, Mary Cortez, started the afternoon with a tasty Tex-Mex lunch, and we had time to visit, meander around, and have a look for ourselves before the "official" tour started.

There is something special about being...

April 12, 2010 by Zachary

About two months ago, Mark and I huddled together with a goal in mind: implement better publishing procedures here at Digett. What resulted was a challenge for ourselves and the entire Digett team to display our skills, put paper to pen, and provide honest-to-goodness thought leadership; I believe the team has responded admirably.

April 7, 2010 by Zachary

The Digett team was discussing a recent project the other day, and the talk turned 'round to the style guide we were creating for the client. Now, if you've ever been in charge of maintaining or using a corporate style guide, you know they tend to inspire a mix of derision and fear.

I should know. In a previous job, I was responsible for maintaining the company's style guide—a 67-page, brightly highlighted...

April 7, 2010 by AMac

Photography plays an important role in any website. It's a powerful and dynamic tool that can be used to communicate your brand personality or simply sell a product. Choosing the right imagery for your website can be a tedious task, but getting it right makes all the difference.

Before we get into specifics about what to look for in a stock photo, let's talk a little bit about where to look.

April 5, 2010 by Valarie Geckler

Though we usually have our noses to the grindstone in the Digett team room, we can't help but take time to celebrate our recent accomplishments. Join us in welcoming three new Digett sites to the World Wide Web: Action Restoration, Silver Sage Corral Senior Activity Center, and the San Marcos, Texas, Convention and Visitor Bureau. 

April 1, 2010 by Zachary

Of all the principles of content strategy, governance seems to be the one treated most as an afterthought. Strategy firms/agencies don't perform it (typically), large businesses want the technology to do it (automatically), and small businesses don't want to spend any money on it (tragically). I'm part of the first and I don't often work with the second, so I'll address only the third:

Whatever your...

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