The Digett Blog

January 11, 2011 by Amy Peveto

In November 2010 the international airline KLM surprised its customers: As passengers arrived at security checkpoints and gates, flight attendants were there to greet them by name and give them a personalized gift — something that the passenger could use on his or her trip, or enjoy when they returned home.

January 5, 2011 by Amy Peveto

In the highly competitive world of pay per click (PPC) advertising, it’s becoming more important than ever for businesses to ensure that their PPC campaigns are highly optimized. The goal is to maximize your return on investment (ROI) by using keywords which are most relevant to your business, and are more likely to result in traffic, conversions, and sales.

December 30, 2010 by Amy Peveto

The subject line of your email marketing campaign is an opportunity to make an impression -- and since the average user decides in 2 - 5 seconds if your email is worth a click, that impression needs to be a good one.

December 13, 2010 by Amy Peveto

Research indicates that forcing advertising on uninterested people is a waste of time and money. Features like DVR and other on-demand programming are becoming more popular, enabling consumers to skip advertisers’ messages.

This puts businesses in a bind: how can we advertise if no one is paying attention to...

November 10, 2010 by Amy Peveto

The Digett blog has been experiencing some turbulence recently. We got a good head of steam going after revamping our publishing procedures, but have since fallen into a bit of slump.

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October 29, 2010 by Amy Peveto

It used to be that lead generation involved expensive advertising, door-to-door solicitation or blasting direct mail to a desired demographic. These techniques have largely been shelved by successful organizations, since lead generation by way of effective content marketing has taken the stage as the single most important...

September 22, 2010 by Zachary

Last month, I took to my personal blog to write out some thoughts I had about defining inbound and outbound content strategies; my conclusion in that post was that ownership of the content, real or perceived, was the defining factor. I stand by that determination, though—like any self-conscious writer—I...

September 7, 2010 by Zachary
Better targeting through buyer personas

The primary goal of a lead-generation-focused content strategy is to get the right content into the right prospect's hands at the right time. That's no small task, and the success of that effort typically rests on how well you've defined your targets; the deeper you dig into your prospects, the better chance you have of determining their needs, motivations, and hangouts.

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