The Digett Blog

September 22, 2010 by Zachary

Last month, I took to my personal blog to write out some thoughts I had about defining inbound and outbound content strategies; my conclusion in that post was that ownership of the content, real or perceived, was the defining factor. I stand by that determination, though—like any self-conscious writer—I...

September 7, 2010 by Zachary
Better targeting through buyer personas

The primary goal of a lead-generation-focused content strategy is to get the right content into the right prospect's hands at the right time. That's no small task, and the success of that effort typically rests on how well you've defined your targets; the deeper you dig into your prospects, the better chance you have of determining their needs, motivations, and hangouts.

August 30, 2010 by Zachary

When we conduct brand-positioning exercises, our goal is to help our client define their brand so that it may be communicated in a straightforward and believable way. One of the first steps in the process is developing their unique selling proposition (USP), which separates them from other businesses and lays the groundwork for a positioning statement that is designed to be the foundation on which their content...

July 28, 2010 by Zachary

Automated marketing often is a misunderstood concept, particularly as many think it just takes the form of email autoresponders. These are the awkwardly distant "I'm out of the office and having more fun than you" kind of replies or robot-like missives that come with return addresses beginning with things like "DONOTREPLY." They rarely communicate something of value and often sound like they were written for a...

July 23, 2010 by Zachary

Normally, we're a humble bunch of folks; we put on our pants one leg at a time and get to work (cough) early to get a leg up, all without fanfare, ticker-tape parades, or floats. That said, we don't turn up our noses when an award comes our way, especially if it's for the third year in a row.

That being the case, we're pleased to announce the...

July 9, 2010 by AMac

A couple of days ago, I came across this video of a man who was, shall we say, emotional about a double rainbow he finds in his front yard—a complete double rainbow, all the way.

The first time I watched, I thought it was pretty funny, but upon watching a second and third time, I found myself wiping away tears of laughter. So naturally I shared the video with my peeps here at Digett, and soon we were...

July 6, 2010 by Valarie Geckler

Miscommunication, my friends, can lead to embarrassing results. While writing for my college newspaper, I found myself covering the landfall of hurricane Katrina (from afar). The story, the focus of the front page, quoted speculation from experts that Katrina could be the most costly hurricane in United States history.

“Early estimates,” I wrote, “place costs upwards of $25 dollars.”

Go ahead, read...

June 30, 2010 by Zachary

If we had more room in our header areas, I'd tack "for you" onto the end—that's one of the crucial points of this post, after all. In the course of doing what I do, I come across all kinds of email templates, and one truth emerges: the perfect email template is what works best for your organization and your readers. There's no one-size-fits-all solution.

Finding your own sweet spot, however, can be...

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