The Digett Blog

February 21, 2011 by Mark Figart
Drupal SEO Graphic

The Drupal content management system (CMS) is an SEO powerhouse, a fact undisputed by our San Antonio and other US-based clients. Drupal 7, the latest major release, has even more appeal, from its improved user interface to new powerful features that further enhance Drupal’s regard as a...

February 15, 2011 by Amy Peveto
Digett partners with HubSpot

Pizza and ranch dressing. Chocolate and peanut butter. Batman and Robin. Sonny and Cher.

Life is about great pairings, and we’re excited to announce one more.

Digett has officially partnered with HubSpot, and we’re celebrating by not only revamping our website, but also by rededicating ourselves to our goals: to provide our...

February 14, 2011 by Amy Peveto
Bad Marketing in Action: Mubarak and Egypt

As anti-government protests in Egypt stretched into the third week, President Hosni Mubarak took to Egyptian national television for the second time. Although the hundreds of thousands of Egyptians crowded in Tahrir Square were hopeful that the 82 year-old would announce that he was stepping down, those...

January 26, 2011 by Amy Peveto
Optimizing opt-in forms

Lead generation is the lifeblood of an inbound marketing campaign, and the best way to get leads is to place relevant, targeted content behind forms which are designed to gather information about the people who visit your site.

While most companies gather basic information such as name, email address, and company name, demographics like age and gender, and contact information such as phone numbers are...

January 21, 2011 by Amy Peveto
The only thing you need to know about inbound marketing

I’ve spent the past several weeks attending Inbound Marketing University (IMU), a program hosted by HubSpot. I came to Digett with little experience in inbound marketing, so it’s been nice to get an overview that covers all aspects of content creation and promotion.

Although each...

January 11, 2011 by Amy Peveto

In November 2010 the international airline KLM surprised its customers: As passengers arrived at security checkpoints and gates, flight attendants were there to greet them by name and give them a personalized gift — something that the passenger could use on his or her trip, or enjoy when they returned home.

January 5, 2011 by Amy Peveto

In the highly competitive world of pay per click (PPC) advertising, it’s becoming more important than ever for businesses to ensure that their PPC campaigns are highly optimized. The goal is to maximize your return on investment (ROI) by using keywords which are most relevant to your business, and are more likely to result in traffic, conversions, and sales.

December 30, 2010 by Amy Peveto

The subject line of your email marketing campaign is an opportunity to make an impression -- and since the average user decides in 2 - 5 seconds if your email is worth a click, that impression needs to be a good one.

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