Although Black Friday has come and gone, we are still just getting into the holiday shopping season. Don’t wait any longer to pump up your marketing strategy — now is the time to give your customers some holiday cheer. Here are three ways you can improve your marketing this holiday season.
As social media platforms continue merging with the marketing world, there has been a transformation in the way customers can interact with a company, both positively and negatively. These social media platforms provide businesses the ability to connect and communicate with their target audience, allowing the audience to learn about the company, and ask questions or provide feedback.
As we fly through another year (is it really almost May already?!), the emergence of social media platforms continues its upward growth. We are seeing a shift in the need for businesses to implement some sort of social media marketing from a suggestion to a necessity.
Up until now, targeting your ads on Facebook to those who have visited your site had to be done through a third-party company, like AdRoll. Yes, remarketing — that’s what I’m talking about. As excited as I am that it’s finally available to advertisers, I can’t believe it’s taken this long. But it’s powerful and everything I could’ve hoped for.
As the Internet and business worlds continue integrating, many businesses are switching from outbound (or “interruption”) marketing to inbound marketing, which provides businesses with an effective way to organically attract customers and build lasting relationships.
Businesses are no longer restricted by traditional marketing techniques. The world wide web has opened multiple possibilities in marketing, and video marketing is proving to be one of the most effective ones yet. Contrary to popular belief, video marketing is not just simply throwing a few videos on YouTube. It requires work. Thankfully, there are ways you can optimize your video marketing to ensure its full potential.
After using Facebook Ads regularly for the last five months, there’s a lot I’ve found to love. There’s also a few things that make me want to pull my hair out. Hair-pulling aside, the ubiquity of Facebook makes it an incredibly powerful advertising medium with enough targeting options to keep anyone busy with A/B testing.
Once in a job interview I was asked, “How should companies measure return on investment of social media?” It’s the query of the decade, and the answer varies depending on who you ask. But recently companies have been moving away from traditional measurements and toward things like brand awareness and customer relations.
Hashtags have grown increasingly popular over the past couple of years and many social media websites now support them. Visit Facebook, Twitter, Pinterest, Instagram or any other social media site and you’ll find people using them. Many people may think that hashtags are used just for fun. What you may not know is that hashtags can be a powerful tool that can help you extend your content’s reach.
I’ve seen several real-life examples lately of how businesses of all sizes are using social media in creative and inspiring ways to boost their brand. Here's the three I think are most exciting, and could be used by almost any business.
