While participating in social media requires a certain amount of derring-do, jumping in without a plan is akin to jousting in paper mache armor. Before you send your first tweet or pin that first image on Pinterest, you need to strategize.
Earlier this year CFO Gene Morphis was fired for posting comments about board meetings, earnings calls, and other company-related activities on his public Twitter and Facebook accounts. The line between business and personal has blurred, sometimes with negative consequences.
Recently I was lucky enough to talk to Clinton Kabler, COO and co-founder of Book Riot, a website dedicated to books and reading. I love his no-holds-barred thoughts on social media and community engagement, and I think you will too.
Last week I tweeted out a USA Today article with some statistics on why companies are quitting blogging in favor of social media. I’m glad to see companies embracing new technologies, but troubled by their reasons for abandoning blogging — and the possible ramifications of that abandonment.
Many CEOs are hesitant to use social media, citing fears of negative feedback, bad handling of crises, and lack of measurable and healthy return on investment. But as social media becomes ubiquitous and younger CEOs who grew up using it bring that expertise to their own businesses, knowing and leveraging social media’s value has become crucial.
How’s your LinkedIn profile looking these days? If you’re like most people, it’s a little sparse. But LinkedIn is becoming the place to make business connections, hire top talent, and brand your company as the best in your field. Here’s how to make sure your personal profile is working for, not against, you.
Have you updated your Facebook business page to use Timeline? If you haven’t, you’ve got 24-48 hours before your page updates automatically. Fortunately Marketo has created a great infographic that shows you what you need to do to get your Facebook page looking spiffy.
As the world changes and its people become more social and connected, entire lives will be catalogued online. No matter your age, industry, or level of experience, having a personal brand can mean the difference between getting that job, gaining industry renown, and being just another somebody.
Launched in 2010 as a content curation platform, Pinterest has enjoyed a recent explosion of popularity. But what is the point of Pinterest, and how can companies use it to grow their business and improve their brand?
Do you know the story "Three Billy Goats Gruff"? There is a troll that lives under the bridge and he is preventing the three billy goats from crossing the bridge to get to greener pastures. What does this have to do with your business/website/life, you may ask?
