LinkedIn is a great way to connect with colleagues and former business partners, but it also has the power to bring you more business — if you do it right. Here’s three ways to use LinkedIn to generate leads for your company.
A Linkedin company profile is the ideal one-stop location for prospects who want to learn about your company, products, and services; having this content up to date is the first step to making LinkedIn a source of leads for your business. Here’s how to create your LinkedIn company profile.
Companies and brands use Facebook to interact with customers and boost sales — and many attract new fans with ads. Here’s a guide to what Facebook ads are, how to create them, and why they should be part of your marketing strategy.
Marketing Grader is the newest tool in HubSpot’s marketing arsenal; just enter your website URL and get a report containing dozens of tips on improving your marketing strategy. Much of what the tool recommends is what we recommend, especially regarding social media. Here are five tips for getting started.
How much do you trust your customers? If you’re Sweden, apparently it’s a lot — it’s giving its citizens access to the @Sweden Twitter account. Each week as part of Curators of Sweden, a single citizen will be given exclusive access to the account, with carte blanche for posting. Is this a recipe for success, or disaster?
As the year draws to a close, it’s time to take a look at the marketing myths that have reigned supreme—and annoyed me to no end—since January. This is by no means an exhaustive tally, so feel free to leave any of your additions to this list in the comments!
The 2011 World Technology Report (conducted by Cisco) contains some mind-boggling statistics on college students’ and recent graduates’ thoughts on social media and technology. Marketers will no doubt use this study as evidence in the corporate war against social media, but several statistics I’ve seen quoted around the web have got me worried.
How would you feel about working with, buying from, or promoting a company about whom you can’t find any information online? Have you ever searched for a company and come up with nothing, not even a static “brochure” website? In the digital age, having a website is a sign that you are a legitimate organization. If your company is not online, you’re losing credibility — and business.
If you’re new to social media, it’s easy to get completely overwhelmed — diving right in with no idea of what to do will most likely result in frustration and failure. So before you get too carried away, I recommend that you conduct a social media audit.
In a meeting today with a new client, a conversation arose regarding their strong and positive feelings for their corporate culture, how important they thought it was, and that the challenge now was how to communicate that culture to their audience (which I'll just suppose for the sake of this post is two-fold: prospective clients and prospective job candidates).
