In Ann Handley and C.C. Chapman’s book Content Rules, the authors say that while your content has its roots on your website, it’s just as important to “give it wings to soar freely and be shared all across the Web as a social object” (p.102). In other words, the content you create is meant to be viewed and shared by others — it doesn’t do you much good as a business to write blog articles that no one ever sees.
In a recent HubSpot webinar, social media fanatic Guy Kawasaki talked with attendees about the value of social media enchantment, “a process of creating a relationship with people that is deep and delightful, mutually beneficial, and also voluntary.”
One of the most frustrating aspects of blogging is writing content that no one reads; you might write about discovering the cure for halitosis, but what’s the point, you ask, if no one reads it?
You’ve seen our blog, you follow us on Twitter, now join Digett on Facebook! That’s right, the Digett Facebook Page is up and running, and now the only thing we need to make it complete is you!
HubSpot’s Website Grader is a powerful weapon in Digett’s marketing arsenal; we use it to get a quick and detailed look at what a website is doing right, and where there might be room for improvement. It’s also a great benchmarking tool, and we frequently use it when creating reports for our clients — nothing promotes a sense of accomplishment like going from a 65 to an 80!
A few years ago I used Xobni on Outlook, but after making the change to Gmail/Google Apps for all of my email accounts I had to say goodbye to Xobni. Now there is hope again for me and other Gmail users, as it was just announced that Xobni is in private beta with a new gadget for Gmail. I received my invitation about a week ago and have been testing it.
Twitter is exciting because it gives businesses yet another opportunity to get their brand and products in front of prospective customers. Like with any new medium, however, there’s a right way to do things, and a wrong way. Here are eight things you should never do on Twitter.
The distinction between ad agencies and interactive agencies, or digital agencies, can be fuzzy and confusing. Part of the reason for this is that many traditional ad agencies refer to themselves as a digital agency even though many are struggling to get up to speed with digital design, marketing, and development concepts.
Google recently announced something called the +1 Button. This feature will soon be available to all Google account users (including Gmail and Google Apps users) when logged into Google. Simply click the +1 Button when you find it on a website to promote that page, similar to how the Facebook Like button functions. But that is where the similarities end.
Last week Steve Kerho wrote an interesting article for Fast Company asking the question: “How much is a Facebook fan worth?” Kerho approaches the article from the accounting angle for the purpose of placing your Facebook fan page on your financial books. But what intrigued me more was the insight he inadvertently gives into better leveraging your Facebook fans. By telling us which fans are more valuable than others he shows us what types of fans we should strive to attain.
