To Bloat or Not to Bloat

Posted by Mark Figart on May 06, 2008

It's clear that web pages, on average, are growing in size. So says a recent report on Larger web pages take longer to load, and the slower the connection, the longer the load time. Some might be quick to point out another report that says broadband penetration among active internet users has grown to almost 90%. Taken alone, this might be construed as a green light for the ongoing growth of page size. The same report, however, also says that broadband reaches about 57% of all U.S. households. One might surmise that the majority of these households fall into lower income brackets. But rural households often have little or no access to a high-speed service, and Texas Hill Country dwellers, for example, know that rural often does not mean lower income.

Consider your intended audience and the possible consequences of a user experience characterized by slow-loading pages before you plunge into a major web marketing investment.

Mark Figart

Founder and President
Meet Mark, Digett's founder and president, and a professional services practicioner since 1992.

MSP Guide

Monthly Marketing Insights.

Get thought-provoking and actionable insights to improve how your firm makes a connection with your customers.


The content of this field is kept private and will not be shown publicly.

Plain text

  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.