We invite you to expand.
Why You Shouldn't Replace Your Old Website
It’s mid-morning and my cell phone rings. I’m between tasks and haven’t talked to a soul all morning. I need to hear a voice, even if I don’t recognize the caller’s number. Surprisingly it’s not spam, and the lady on the other end, the owner of an MSP in Dallas, explains that she needs a new website. I try to get her to describe the problem.
“What’s wrong with the website now?”
Leave Things Better Than You Find Them
Marketing is a complex coordination of planning, production and operations. But applying the simple outdoor principle of "leaving things better than we find them" goes a long way toward improving short- and long-term impact. If we pay attention to caring for the "marketing asset"—in addition to achieving other desired outcomes—we can gain clarity on how to better allocate resources, improve outcomes, and maximize return on investment.READ MORE
Tutorial: The Complete Guide to Integrating Zoom Webinar with Hubspot
There are numerous tutorials on the web with instructions on how to integrate a Zoom with Hubspot, but I couldn't find one that was completely exhaustive. After hours of research, gathering sources, and talking to Zoom directly, I've gathered all of the missing pieces and required details for a successful integration.READ MORE
The Myth of the Elusive Unique Value Proposition
How do you achieve your goal of helping your prospects understand the unique value of working with you without some long-winded recitation of all the things you and your firm do "better" than a competitor? It may be more simple than you think.READ MORE
Eliminating IT Services Competition through Differentiation
How many times have you lost an opportunity to a competitor? It’s happened to me countless times over the years, and it never feels good. It’s even worse when I’ve invested hours—sometimes way too many—into crafting the perfect proposal, sometimes while ignoring the knot in my stomach arising from something my subconscious mind is telling me.