Why You Shouldn't Replace Your Old Website

Posted by Mark Figart on July 16, 2019

It’s mid-morning and my cell phone rings. I’m between tasks and haven’t talked to a soul all morning. I need to hear a voice, even if I don’t recognize the caller’s number. Surprisingly it’s not spam, and the lady on the other end, the owner of an MSP in Dallas, explains that she needs a new website. I try to get her to describe the problem.

“What’s wrong with the website now?”


Leave Things Better Than You Find Them

Posted by Mark Figart on January 28, 2019
Marketing is a complex coordination of planning, production and operations. But applying the simple outdoor principle of "leaving things better than we find them" goes a long way toward improving short- and long-term impact. If we pay attention to caring for the "marketing asset"—in addition to achieving other desired outcomes—we can gain clarity on how to better allocate resources, improve outcomes, and maximize return on investment.

Tutorial: The Complete Guide to Integrating Zoom Webinar with Hubspot

Posted by Emma Ruehl on September 06, 2018
There are numerous tutorials on the web with instructions on how to integrate a Zoom with Hubspot, but I couldn't find one that was completely exhaustive. After hours of research, gathering sources, and talking to Zoom directly, I've gathered all of the missing pieces and required details for a successful integration. 

Eliminating IT Services Competition through Differentiation

Posted by Mark Figart on May 28, 2018

How many times have you lost an opportunity to a competitor? It’s happened to me countless times over the years, and it never feels good. It’s even worse when I’ve invested hours—sometimes way too many—into crafting the perfect proposal, sometimes while ignoring the knot in my stomach arising from something my subconscious mind is telling me.