Eliminating IT Services Competition through Differentiation

Posted by Mark Figart on May 28, 2018

How many times have you lost an opportunity to a competitor? It’s happened to me countless times over the years, and it never feels good. It’s even worse when I’ve invested hours—sometimes way too many—into crafting the perfect proposal, sometimes while ignoring the knot in my stomach arising from something my subconscious mind is telling me.

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The Successful Managed Services Provider: Positioning for Profitability

Posted by Mark Figart on April 06, 2018

My seasoned business coach once explained that there are three levers a company can pull to positively impact the bottom line: Increase sales, lower costs, or raise prices. Too bad that pulling levers is not always as easy as it sounds. But did you know there’s one thing that IT services providers can (and should) do that will make pulling all three levers much easier?

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How to Solve Your Customer's Problems and Make Money Doing It

Posted by Emma Ruehl on July 31, 2017

You’ve invested the time and effort to craft a solid sales message and marketing campaign. The offer is great, the price is right, and people should be flocking in your doors and email inboxes to purchase. You’ve even paid a company to help get your website to rank in the top five of Google’s search results page, and your site’s traffic has soared as a result.

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