We invite you to expand.
How many times have you lost an opportunity to a competitor? It’s happened to me countless times over the years, and it never feels good. It’s even worse when I’ve invested hours—sometimes way too many—into crafting the perfect proposal, sometimes while ignoring the knot in my stomach arising from something my subconscious mind is telling me.
My seasoned business coach once explained that there are three levers a company can pull to positively impact the bottom line: Increase sales, lower costs, or raise prices. Too bad that pulling levers is not always as easy as it sounds. But did you know there’s one thing that IT services providers can (and should) do that will make pulling all three levers much easier?
I recently attended MozCon in Seattle, an intensive conference for search engine optimization (SEO) professionals and leaders in the industry. Topics ranged from developing problem-solving content, earning SEO-boosting links for your website, addressing Google updates, and more. One of the sticking topics for me was the future of search.
You’ve invested the time and effort to craft a solid sales message and marketing campaign. The offer is great, the price is right, and people should be flocking in your doors and email inboxes to purchase. You’ve even paid a company to help get your website to rank in the top five of Google’s search results page, and your site’s traffic has soared as a result.
You have a new company name. Congratulations. You may be thinking about how much work was involved: The brainstorming, the research, the emotional ups and downs that are inevitable in such an endeavor—whether you had exclusive control of the process or, more likely, were just one of several with an influence in the name ultimately chosen.