How can my website bring me more business?

Posted by Valarie Geckler on July 14, 2011

How much business was generated from your website in the last month? Did your website, your number one marketing tool, your 24/7 salesperson to the world, bring you new customers?

It’s common for us to hear prospects or clients provide reasons that they dislike their existing website. For example:

  • the design is sooo 2008
  • it doesn’t reflect current product offerings anymore
  • it’s not very user-friendly

Every single one of those considerations are extremely important and should not be ignored, but here’s what you should be concerned with even more: Does your website consistently bring you more business? If it doesn’t, then your website is broken.

How can I make my website better?

It’s important to know that there are ways to improve the performance of your site that may not necessarily mean the cost of a complete redesign. Good ongoing content offerings, good SEO and good calls to action can exponentially increase the amount of business your website generates.

We packaged our tips on how to turn your site into a lead generation machine into PDF format. You can download our Marketing Guide to Growth here.

If your 2008-designed, non-user-friendly, out-of-date product offering site is still bringing in consistent leads — great, then your website is working for you as it should. But the reverse is true, too. If your new, state-of-the-art site doesn’t bring in business, you’re not getting the ROI you deserve.


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