The key to an easy website design process for your San Antonio business

Posted by Valarie Geckler on March 17, 2011

If you’ve been a San Antonio resident for any length of time, you’ve seen the commercials for the local car dealership with the one simple price promise. You know you want a car, you walk on the lot, look at the prices and decide whether to buy. Why can’t getting a new website design in San Antonio be so easy?

If you’ve started the search for a new web design or web development effort or if you’re about to start, how can you make the process easier? Consider the following to empower yourself as a consumer/decision-maker and to ensure you end up with a strong final product.

Ask yourself the right questions

Occasionally, I’ll talk to someone who will say, “I want a website. How much does it cost?” There’s not a business out there that’s not budget-conscious and there is nothing illegitimate about that question. I understand that question and we’re always dedicated to working with that person to get them the information they need.

That said, that question is like telling a seamstress, “I want a new dress. How much will it cost?”

  • What style of dress is it?
  • What kind of event is it for?
  • What should people think when they see it?
  • What kind of fabric will be used?
  • How hard is that fabric to work with?
  • Is there lace or beading? Other embellishments?
  • Does it need a zipper?
  • Should it match any accessories?

Like a handmade dress, a quality website is customized to your business and its needs and there can be a lot of questions to answer.

That’s the main difference between buying a car and buying a website. A car is effective if it can transport you from Point A to Point B. The effectiveness of a new website can vary vastly from business to business. That variation makes it difficult to talk about costs without some conversation first.

You know you want a new website, but more importantly, you want a successful website

You can make a new website design effort easier on yourself and more successful overall if you’re able to discuss what will make your site effective. What should this site do for your business? Six months after launch, what does this site need to achieve to be considered successful? (Our suggestion would be that a website should, above all else, bring you more business.)

Price is important, but so is ROI. Find a web firm that gives the right answers

When you contact a web firm, be prepared to share what you envision. Any web firm can give you a website for X price, but you want a website for X price that also works for you. Price is important, obviously, but so is making sure your investment will achieve its goals.

A good web design firm will listen to you, advise you, and be interested in helping you see results, hopefully, within a budget that works for you.

There’s no one simple price, San Antonio, for a quality website. Help a firm understand your expectations for a new website and they’ll be better equipped to set expectations in terms of price. By discussing your goals up front, you can make sure you’re teaming up with a firm that will help bring you results for a price that makes sense.

Image: Loquax

Valarie Geckler

Meet Valarie, a 10-year Digetteer, Digett Partner, and expert on digital marketing infrastructure.

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