New Site Launched: Innove
Confidence. Capability. Innové owes their success to these traits. We knew from our first meeting that part of our success would be judged on how well we incorporated these traits into a new web site. The new Innove.com needed to clearly identify the company's purpose, explain their capabilities and processes, and cater to multiple audiences. It also had to generate leads and attract prospective employees.
Identify Innové's Purpose, Capabilities and Processes
The old adage may warn us not to judge a book by its cover, but the truth is we make snap judgments all the time. That's why Innové's home page needed to make clear who they are, what they do, and why they're considered experts. And it had to do it in the blink of an eye.
Solution: Large, clean text is prominently displayed to communicate Innové's purpose. Four large buttons below inform the user in a glance about Innové's industries, solutions and delivery platforms, engaging users to learn more. A calendar of industry events and speaking engagements relays Innové's expertise and credibility within their field.
Innové provides solutions for the defense and intelligence community and banking and retail industries. The web site had to provide value to each of these unique audiences.
Solution: The home page buttons allow a user to quickly locate information about Defense or Payments solutions, and specific services are listed by industry. Home page treatment helps ensure user engagement while reducing the likelihood of visitors from either audience group becoming lost.
Employee Recruitment and Lead Generation
Innové's market strength is a result, in part, of their ability to hire the best of the best. Attracting great employees begets great clients, which attracts more great employees. Oh, and let's make it easy for clients and prospective employees to actually use the site.
Solution: To address recruitment, we invite candidates on almost every page to browse job postings or submit a résumé. For business leads, we feature a contact link at the top and bottom of every page. From the home page, prospects can access the exclusive Innové Compliance Library or sign up for a free security assessment, both of which generate valuable lead data.
Monthly Marketing Insights.
Get thought-provoking and actionable insights to improve how your firm makes a connection with your customers.